and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview
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These analyses provide Apple with quick‚ executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction: Apple was launched April 1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers‚ iTunes‚ iPod‚ iPhone‚ iTouch‚ iPad‚ Apple TV‚ and iCloud. Apple also develops its own
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SMT.M.M.K COLLEGE OF COMMERCE & ECONOMICS | APPLE INC. | APPLE INC. formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers | | SAURABHI PHANASGAONKAR 40 Index Serial No. | Particulars | Page No. | 1. | Introduction | | 2. | History | | 3 | Management Board | | | Steve Jobs | | 4. | Apple Products | | 5. | Apple’s comeback | | 6. | Small Solutions & Alternatives
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Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers‚ electronics‚ and software. The company was established on April 1‚ 1976 by three individuals named Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. It was then incorporated on January 3‚ 1977 and was initially known as Apple Computer‚ Inc. for 30 years thereafter‚ until it was changed to Apple Inc. on January 9‚ 2007‚ so as to include a more diverse line of products to the market than just
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Apple Company Zeyang Du ELP 600 Julie Kidder 02/13/2013 Apple Company Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2‚ Ipad3‚ Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to each other‚ use it for GPS
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APPLE INC. & ETHICS Management/521 October 29‚ 2012 Professor William Beattie Scenario “Insider trading is the buying or selling of a security by someone who has access to material‚ nonpublic information about the security” (Investopedia‚ 2012). A deal has been made by all major cell phone companies with Apple to provide the IPhone 6. The development of this deal will significantly increase Apple’s market shares and stocks as a cell phone provider. In return‚ the announcement
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Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They improved warehousing‚ customer service‚ credit‚ repair
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{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing‚ portable digital music and mobile communication experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral‚ offered a cutting-edge‚ tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors‚ enabled ease of use‚ had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic
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