AMB335 E-marketing Strategies Assignment 1: E-marketing plan proposal Submitted by: Arthur Chang n7107196 Semester 1‚ 2014 Tutorial: Monday 4-5pm Tutor: Alice Tsou Script Introduction: Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest
Premium Sushi Japanese cuisine
organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
Premium Marketing
Marketing Strategy Target Market When Quiksilver announced the start of its women line Roxy in 1990‚ they defined the brand as a “fun‚ bold‚ athletic‚ daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic‚ demographic‚ psychographic‚ and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because
Premium Marketing Sales
L0201MIMI1012 MARKETING MANAGEMENT INTRODUCTION Apple Inc‚ is a brand multinational company which is the USA’s most specialist retailer in advanced technology like computers‚ cell phones and softwares. From the best products of this company that are used all around the world we can find the Iphone which is one of the most advance cell phone ever created or the Ipad and IPod or softwares like ITunes and IWork. By choosing the company‚ we shall apply the 4ps in the marketing mix to describe
Premium Apple Inc.
Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
Premium Mobile phone Smartphone Marketing
Liz Chen Marketing Strategy from 1970-1999 Marketing Strategy: 1. The Early Years 1976- 1980 • By the end of 1970’s Apple had a staff of computer programmers and designers and a production line. After Apple II they introduced Apple III in May‚ 1980. The main competitors for Apple were IBM and Microsoft competing for market share. In 1984 Apple launched Macintosh which was initially sold well but the follow up sales were not strong. The computer industry destiny changed when the Laser
Premium Apple Inc. Personal computer Macintosh
segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
Premium Generation Y Demographics Baby boomer
Dell Enhances Online Marketing Capabilities and Improves Site Performance with Commerce Server 2000 Published: September 2001 To improve performance and enable complex online marketing campaigns‚ Dell upgraded its online commerce platform from Microsoft Site Server 3.0 Commerce Edition to Commerce Server 2000. The flexible component-based architecture and extensive prebuilt functionality in Commerce Server enabled Dell to implement its new campaign capabilities in just six weeks of development
Premium Windows XP Microsoft Windows 2000
Marketing Strategy October 20‚ 2011 Question: “Identify and explain each element of the Expanded 5W Model for Customer Analysis. What role does this analysis play in an overall situation analysis? How might this model be the basis for segmentation? Which of the five do you think provide the most meaningful insight that for you to utilize to segment the mobile telephone industry? Explain. What about the industry makes your suggestion feasible and effective.” The Expanded 5W Model for Customer
Premium Marketing Mobile phone Marketing management
E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
Premium Internet Smartphone Personal digital assistant