Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
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SWOT analysis of Apple This is an Apple Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Apple Inc. Computer hardware Computer software Consumer electronics Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72‚800 Samsung Electronics Co.‚ Ltd.‚ Amazon.com‚ Inc.‚ International Business Machines Corporation‚ Cisco Systems‚ Inc.‚ Google Inc.‚ Microsoft Corporation
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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with an agency or media buyer‚ you need to walk in armed with your own goals and objectives. You also need to be able to oversee what they’re doing with some intelligence‚ so a grounding in the basics is always a good idea. 14 SleepSavvy • May/June 2006 F urniture and bedding retailers are tempted to advertise in all available media – after all‚ everybody needs furniture and mattresses. But small businesses can seldom afford saturation advertising. You must be selective in the media that reaches
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INTRODUCTION Apple Computer‚ the Cupertino‚ California-based company ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple computer is one of America’s most inventive companies. It developed many of the features that computer users have come to take for granted‚ including the graphical user interface‚ the mouse‚ the laser printer‚ and the color monitor. In the last 10 years alone‚ the company has issued
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Joseph Cooper 01/11/2014 PP: p 148 #2 Charlie 2004 One day in August 2004 while I was getting ready to watch a cartoon show on television‚ there was a power failure due to Hurricane Charlie. The television set just went blank‚ the lights went off and the fan slowed down and stopped. As it was getting dark‚ I hoped that the power would be restored soon but it would not be so for another week or more in some places. Soon darkness enveloped the neighborhood. We got the generator ready and
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AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc‚ the mobile operating system is iOS also known as the “I phone OS”‚ the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012‚ the device includes a virtual keyboard and the user interface
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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Internal Analysis Tangible resources Apple’s tangible resources are extensive and widely documented despite the company’s high level of security in matters of design. The value of analysing the tangible assets of the organisation lies in the determination of the potential for the creation of competitive advantage (Grant 2007). In terms of financial resources‚ the case quotes Apple’s market capitalisation is approximately US $550 billion‚ with sales annually over $100 billion. This makes Apple the most
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