business decision making?”‚ one of the component elements included in the right answer definitely is analysing the external environment of the organization. As Dess commented (2008‚ p.37)‚ “Strategies are not and should not be developed in a vacuum. They must be responsive to the external business environment”. Especially in hospitality – a service-based industry‚ the term “external environment” is extremely important cause the products are intangible‚ which are dedicated according to the markets’
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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People’s health is a result of internal and external factors. Describe two factors and explain their effects on people’s health. This assignment will be looking at how a person’s health is affected by both internal and external factors. Health can be affected by several different causes and may vary for each person due to the influence and nature of these factors. However‚ this assignment will be looking specifically into the biological aspect discussing topics such as obesity and genetics as the
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External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic
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Product For years‚ Apple was considered as a computer manufacturer that creates products aimed at individuals who are “different‚ hip and imaginative. Both Apple’s computers and the brand name itself are successfully marketed all around the world. In recent years‚ Apple diversified it product mix by introducing new line of products to keep up with the competitive consumer electronics market. The iPod‚ a portable music player was the first product range that was launched to compete in the portable
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CORPORATE COMMUNICATIONS: TOWARDS AN EXTENDED AND PRACTICE-BASED THEORETICAL CONCEPTUALIZATION Joep P. Cornelissen1‚ Betteke Van Ruler2 and Tibor Van Bekkum3 CORPORATE COMMUNICATIONS: TOWARDS AN EXTENDED AND PRACTICE-BASED THEORETICAL CONCEPTUALIZATION Abstract References to the role of corporate communications (CC) in firm-stakeholder interactions have burgeoned in recent years. Indeed‚ it is increasingly recognized that CC has emerged as an important managerial function for organizations
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• An iNNovative idea that can be implemented by Apple in the coming three years • Target buyers for the product‚ their needs or desires and a way how the product or service would address those needs. • The product details‚ its Unique Selling Point(USP) and customer benefits. • € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000‚ Apple sales has grown 1‚200%‚ profits have skyrocketed 3‚000%
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forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return to a company and its shareholder. Apple Computers Inc. was co-founded by Steve Woznaik and Steve Jobs (known as the “two Steves”). Both of them shared a common idea of assembling a machine and subsequently selling it. In 1976‚ they introduced the world the first PC and they called it Apple I. A California-based local
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ANTONINE UNIVERSITY FACULTY OF BUISINESS ADMINISTRATION Senior Project for the Bachelor of Business Degree PROJECT ’S TITLE Apple TV Presented by: Marwan Nohra Advisor: Mrs. Madiana Mouawad Academic September 2012 ABSTRACT If you travel back in time and found yourself in a small Lebanese village in 1390 ’s what would you find? Would you find a computer‚ or a mobile telephone‚ or a music player‚ or a television? Think for a moment how life would have been if you were
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“APPLE “ Daily? Since Apple Inc. produce iphone‚ it seems that iphone change our defination of smart phone. Iphone create a culture seems that people cannot live without it anymore‚ people use it anytime and anywhere. Iphone has been in the name of smartphones. It can be treat as a new cultural artefact and the latest medium of modern culture‚ it changes our way of communication‚ social connection‚ and having an iphone seems to be a lifestyle. The new forms of communication IPhone is a mobile
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