APPLE CASE STUDY STRATEGIC MANAGEMENT GENERAL INFORMATION • Apple Inc.‚ is a multinational consumer electronics and computer software corporation. • Headquartered in California. • Formerly known as Apple Computer Inc. • Fortune magazine named Apple the most admired company in the United States in 2008 and 2009. APPLE STRATEGY • The transformations that occurred during the years from inception to present day have included many strategic management variations that drove the equipment and software
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1. | Profile of the Company | 1 | 2. | Mission and Vision of the Company | 12 | 3. | SWOT a. Theory of SWOT b. Importance of SWOT c. SWOT of the company | 141617 | 4. | Business Strategy | 21 | 5. | Conclusion | 30 | | Bibliography | | PROFILE OF THE COMPANY Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation. It is headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal
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Functional Areas of Business Sharon Oliveira MGT/521 April 22‚ 2013 Heather Rideout Functional Areas of Business An area of a business that helps make it function is marketing and the other human resources. The roles of the managers in this area include planning‚ organizing‚ leading‚ and controlling. In businesses‚ managers have to accomplish a specific purpose and define an outline to achieve the set of goals that the business desires. Planning involves setting goals and strategies to
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company I will be researching is Apple Inc. Apple is a company that has evolved our electronic world and made it into something that people never thought could be possible. This company is involved with designing and producing different types of electronics from computers‚ phones‚ music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution
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1. In the light of the system‚ describe the decisions to be made in the area of strategic planning‚ managerial control and operational control? What information would you require to make such decisions? Ans. A management information system (MIS) is an organized combination of people‚ hardware‚ communication networks and data sources that collects‚ transforms and distributes information in an organization. An MIS helps decision making by providing timely‚ relevant and accurate information to managers
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three parts‚ it concentrates mainly on stating the problems that Apple is facing and analyzing the facts that are attributed to the problems. In the recommendation part‚ it illustrated pointed recommendations toward the problems. Specifically‚ they are recommendations about how to retain Apple’s innovative advantages and how to keep its products specificity. From another perspective‚ it also contains recommendations that help Apple solve the problem of “gray market.” Problem Statement: At first
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is everywhere and Apple Inc. has to plan and come up with ways in order to prevent these risks. Since Apple is a multinational company that deals with both designing and manufacturing electronic products. Even though Apple is a huge corporation‚ the electronic industry is large and there are many other competitors that are also trying to sell the same product. This is just one major risk. Other risks include the future buyer behavior in the and the increase in fake products. Apple has a unique way
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a musical device called the IPod‚ it’s no surprise that the IPhone‚ a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York‚ and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone‚ gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones)‚ Wi-Fi
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Apple – Technology Business Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its online services include iCloud‚ iTunes Store‚ and App Store. Their main purpose is to maintain and continue their excellent
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Capitalizing on Social Media Trends and Opportunities A key to business survival is capitalizing on popular cultural trends. Communication though social media websites like Facebook‚ MySpace‚ Twitter‚ and You Tube is the latest cultural phenomenon. Companies are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity
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