{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing‚ portable digital music and mobile communication experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its
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1. Lack of stakeholder engagement strategy – Apple simply doesn’t believe it needs to engage stakeholders‚ not to mention having an engagement strategy. We can see it every time‚ from not sharing information with Greenpeace about why Greenpeace got it wrong about the power consumption of Apple’s North Carolina data center to not responding at first to Chinese environmental groups investigating pollution issues in Apple’s supply chain in China. Another example is Apple’s tendency to reply to questions
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Corporate Strategy Apple Report Team C Margy Rizkalla Ibrahim Tawakol Pauline Kitur Soukeyna Gaye Kareem Abouelnaga Ehidiamhen Alikah First‚ we have to analyze the situation at which Steve Jobs has taken the decision of disabling Adobe from operating Flash on ipods touch‚ ipad‚ and iphones. Flash has been used in 95% of desktops even Mac itself. At one point in time‚ Apple owned a 20% stake in Adobe and had been working closely together for years. Apple had its doubts about Adobe’s reliability
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Module 3: Internal and External customers Apple likes to say “The soul of the apple experience is in its people”‚ the internal customers who are trained‚ motivated and empowered to do what is right for the external customer. When you visit an apple store there is a purposefully designed customer experience part of which is communicated by apple’s internal customers. When you walk the store you are greeted with a warm friendly welcome within seconds of stepping inside. Apple’s internal customers
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characteristics and targeting them is effective way of marketing mobile phones. The iPhone can be targeted on both working group and students. These target segments have specific needs that can be fulfilled with this procedure. Introduction Background Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics‚ computer software‚ and personal computers. (Appendix 1) It was established in 1976 California and the founded by Steve Jobs‚ Steve Wozniak and Ronald
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Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ What were some of Apple’s biggest successes and failures? Why? The three successful products are IPod‚ iPhone and‚ ITunes because these are unique products by their times. These three products were most successful because they appealed to the world biggest gaps. Their true success is their ability to produce products
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a musical device called the IPod‚ it’s no surprise that the IPhone‚ a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York‚ and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone‚ gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones)‚ Wi-Fi
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers‚ electronics‚ and software. The company was established on April 1‚ 1976 by three individuals named Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. It was then incorporated on January 3‚ 1977 and was initially known as Apple Computer‚ Inc. for 30 years thereafter‚ until it was changed to Apple Inc. on January 9‚ 2007‚ so as to include a more diverse line of products to the market than just
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Yesterday‚ the CEO of Apple‚ Steve Jobs‚ unveiled the most anticipated and rumored-about product in 2008‚ the new iPhone. Providing faster connections and more features such as GPS than the first iPhone‚ Mr. Jobs believes this is “the phone that has changed phones forever.” With this addition to Apple’s products‚ it is yet another piece of Apple’s corporate level strategy to create value through related diversification. From solely manufacturing computers‚ Apple in the past ten years has added a
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