Cambridge for exams officers Cambridge Final Exam Timetable June 2015 (Administrative zone 4) Cambridge IGCSE® ‚ Cambridge O Level‚ Cambridge International AS & A Level and Cambridge Pre-U GPR (International version) Interactive ® IGCSE is the registered trademark of Cambridge International Examinations. Open Contents Instructions.............................................................................................................................. 03 Syllabus view
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What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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UNIT OF STUDY GUIDE PRE-REQUISITES BAO1101 and BAO 3307 CREDIT POINTS 12 MODE OF DELIVERY On-campus UNIT COORDINATOR NAME Dr Hassan Tanha EMAIL hassan.tanha @vu.edu.au PHONE 9919 4637 OFFICE LOCATION G3.38‚ Footscray Park OTHER TEACHING STAFF NAME Mr Abdi Hassan EMAIL abdi.hassan@vu.edu.au PHONE 9919 4631 OFFICE G3.29‚ Footscray Park RATIONALE This subject is for students seeking an understanding of the fundamentals of investment management and analysis
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1. Describe Alexander the Great using Functions of Management. Planning Alexander knew a thing or two about setting objectives and what needs to be done to achieve it. He knew how to strategize. This was best shown when they were planning the attack to kill Darius. Leading The movie presented Alexander’s excellent leadership skills. He trusted his subordinates by delegating the jobs to them. He communicated with his army‚ if possible‚ one by one‚ to show his soldiers how he values them‚ to encourage
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Capitalizing on Social Media Trends and Opportunities A key to business survival is capitalizing on popular cultural trends. Communication though social media websites like Facebook‚ MySpace‚ Twitter‚ and You Tube is the latest cultural phenomenon. Companies are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity
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The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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Abstract Art and Its Prejudges Albert Camus has once defined art as: “A product of the untalented‚ sold by the unprincipled to the utterly bewildered.” Many people may agree on that abstract art is simple to paint‚ it has not techniques and it is not representational but how can a paint that represents nothing in particular be so eye-catching to look at? When looking at an abstract painting people see the most freely formed type of artwork an artist can create‚ which allows many and different interpretations
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IMC AND THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social
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AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4
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APPLE INC. IN 2010 Apple Inc. in 2010 Student Name American Public University Business 620 Apple Inc‚ in 2010 Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976‚ introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod‚ iPhone‚ and various other personal media devices including
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