Company Background Apple‚ Inc. (formerly known as Apple Computer‚ Inc.) was incorporated in the State of California in 1977. Apple currently designs‚ manufactures‚ and markets a variety of computer and personal electronic products‚ including Macintosh computers‚ and the iPod digital music player. AppleÕs key markets are consumers‚ creative professionals‚ educational institutions‚ and business users. For nearly twenty years‚ Apple computers have been the industry standard for creative industries
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Management Report on Apple Inc. BCom20 POM Bridging Word Count: 2947 Michael Ma Ke Table of Contents 1.Introduction 3 2.Macro-environment analysis 4 2.1 LAWS and politics 2.2 THE Economy 2.3 Technology 2.4 Demographics 2.5 Social Issues and The Natural Environment 3. Competitive environment analysis 5 3.1 Competitive rivalry 3.2 Threats of new entrants 3.3 Threat of Substitutes 3.4 Bargaining Power of Suppliers 3.5 Bargaining Power of Buyers 4
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APPLE INC CASE ANALYSIS Clint A. Persaud University of Ontario Institute of Technology October 2014 Question 1 Industry From the beginning of time apple has operated in quite a few industries‚ the first being the Personal Computer in in 1976 (pg1) and then with the leadership of John Sculley they entered the Desktop Publishing industry from 1985 to 1993 where John Sculley also attempted to implement a low cost strategy (pg2). Scully didn’t stop there he also tried
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Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability
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Apple Case Study Historical Timeline of Apple Inc. Apple Incorporated has come a long way over the years‚ starting more than 3 decades ago in 1976. Apple was founded by Steve jobs‚ Steve Wonzniak and Ronald Wayne initially entering a niche market in the production of the first computer‚ the Apple I‚ followed by the Apple II in 1978. Apple began its career as a successful company based upon strategic innovation‚ and they remain that way today‚ but it wasn’t always sunshine and lollipops‚ they
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MSID YOUSSEF L0201MIMI1012 MARKETING MANAGEMENT INTRODUCTION Apple Inc‚ is a brand multinational company which is the USA’s most specialist retailer in advanced technology like computers‚ cell phones and softwares. From the best products of this company that are used all around the world we can find the Iphone which is one of the most advance cell phone ever created or the Ipad and IPod or softwares like ITunes and IWork. By choosing the company‚ we shall apply the 4ps in the marketing
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Apple Inc. Corporate Goals Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems‚ and we will not compromise our ethics or integrity in the name of profit. Aggressiveness/Achievement We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time‚ when our products
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Apple Inc. in 2010 1. What‚ historically‚ have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly‚ Apple’s innovation has always been its hallmark. Beginning with the first “Apple I” till the “iPad 2”‚ Apple products have change the development of the market many times‚ specially during the last decade‚ with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company
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Assignment 6 Yajing Cao 1.Current Market Evaluation of Apple Inc. [pic] [pic] (Charts from Yahoo Finance and YCharts) From the charts above‚ we can find that Apple’s current PE is 16.7‚ much lower than its past five years’ average 23.32. Also‚ its PEG Ratio is 0.64‚ which is a very healthy one. What’s more‚ take Apple’s some key advantages into account: (1) Apple has a strong brand name‚ loyal customer base‚ and defensible installed base. (2) iPod is still a major traffic and revenue
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Apple ’s financial performance continued to strengthen over the last several quarters. In the most recent earnings announcement‚ Apple reported significant growth in net revenues driven by the strong performance of its iPod product line. Net sales for the 2nd quarter grew to $4.36 billion‚ which is a 34% increase over 2nd quarter 2005 results. Net income increased by 41% to $410 million. (Apple Reports)The iPod product line continues to drive the financial performance of the company. In the 2nd quarter
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