Apple Inc is an American multinational organization founded by Steven Paul "Steve" Jobs‚ an American entrepreneur‚ marketer‚ and inventor‚ who was the co-founder‚ chairman‚ and CEO of Apple Inc and Stephen Gary "Steve" Wozniak who is an American inventor‚ computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. Apple Inc is Located in‚ Cupertino‚ California in the middle of the Silicon Valley. It is focused on designing and developing the personal computers
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Case Analysis: Apple‚ Inc. Krista Geisler-Gnirk Kaplan University GB520-04N: Strategic Human Resource Management Unit 1 April 26‚ 2011 I. Introduction & Background Apple Inc. has been at the forefront of innovation and creativity in the computer industry. In 2001‚ they entered into the digital music player industry with the launch of the iPod (Slind & Yoffie‚ pg. 10). Another product line they created is the iPhone‚ which is controversial with its high costs and limitations
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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Csr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll’s CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple’s profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach
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Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies‚ especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod‚ a digital music player and Macintosh‚ a personal computer released in 1984. Co-founded by Steve Jobs in 1976‚ the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized
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[pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on
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Introduction Apple Inc. was incorporated in 1977‚ and is engaged in designing‚ manufacturing and marketing mobile communication and media devices‚ personal computers‚ and portable digital music players. Today‚ Apple ranks 75 on the Forbes Global 2000 list of Companies‚ and is a leader in the technology industry (Forbes). Apple values innovation and creativity‚ and is constantly looking to employ people with these qualities in all segments of their company‚ from the executive office to their Software
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Sustainability of Apple Inc. Introduction Sustainability should mirror the culture of the organization‚ matching the organizations strategic approach to doing business. Organizations are now developing sustainability strategies and embedding them in the organizations culture. The organization understands that sustainability will play a major role in their future success/failure. Corporate Sustainability can be summed up using the Triple Bottom Line approach. The Triple bottom line theory is Financial
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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