PESTEL Analysis on Apple Inc. In analysing the macro-environment‚ it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). A PESTEL is one of the frameworks that help to understand market growth or decline‚ business position‚ potential and direction for operations (Kotler‚ 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new
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Threat of New Entrants: When Apple first began in the early 1980’s‚ the threat of new entrants was significant. PCs were a relatively new commodity with little distinction‚ few competitors‚ and no government regulation‚ and although initial R&D was complex‚ assembly was simple. Unsurprisingly‚ new firms emerged quickly and forced Apple to differentiate its product over time. This push continued through the years‚ and ultimately‚ Apple was forced to create more innovative‚ unique‚ and quality products—a
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Chapter Seven (Making Decisions) Application Case: “Apple Inc --- Failing and Succeeding” 1) How would you classify each of Apple’s two decisions --- programmed or nonprogrammed? Explain your answer. The decision regarding Apple’s choice to not license their operating system and software to other computer companies was a non-programmed decision because the decision was made solely on the fact they were the first (pioneer) to introduce an operating system and thought that they were superior
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Apple Inc. (Consumers Electronics Company) Economic Environment: More or less‚ every economic factor has an effect on the operations of Apple Inc. These may include; current economic situation (boom‚ recession‚ etc.)‚ credit terms‚ inflation or deflation‚ strictness of interest rates‚ unemployment levels‚ stability of exchange rates‚ stock exchange trend‚ etc. Apple’s business can be affected by all these factors either positively or negatively. For example‚ during the inflation periods
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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Apple Inc Patent Map/ Track pad As I have searched in the query of WIPO patent scope for the track technology of Apple Inc. I have found 3 patent which is track for music‚ track for GPS and the last track pad which I choose track pad for further investigation. The new Magic Trackpad is the first Multi‑Touch trackpad designed to work with your Mac desktop computer. It uses the same Multi‑Touch technology you love on the MacBook Pro. And it supports a full set of gestures‚ giving you a whole new
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Project Report on B2B Market Plan Of APPLE INC. AND STARBUCKS CORPORATION: iSTATIONS Submitted to Prof. Sanjay Srivastava Rajan Arora Submitted by Group No. 2 Vikas Kumar ( FT-12-MM- 544) Gaurav Manchanda (FT-12-109) Mikail Mohd. Salim (FT-12-160) Malay Mondal (FT-12-16) Kushagra Varshney (Ft-12-mm-546) Nikita Kabra (FT-12-119) Rahul Yadav (FT-12-MM-542) PGDM Batch: 2012-2014‚ IILM Graduate School of Management‚ Greater Noida ACKNOWLEDGEMENT The
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Apple once again delivered very strong results in the face of hesitant consumers under recessionary pressures. Total revenue growth for the latest quarter was +36% led by the Mac brand in personal computers at +51%. The MP3 segment led by the I Pod brand delivered growth of +1% while the iPhone sold 1.7 mm units. So how is Apple able to deliver consistent sales and profit growth in tough recessionary times with premium pricing while many of its competitors deliver poor results. In a phrase --it’s
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Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability
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Topic Analysis: Apple Inc. In January 2007‚ three decades after its incorporation‚ Apple Computer Inc. shed the second word in its name and became Apple Inc. With this move‚ the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the
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