1.0 Introduction Apple was founded in 1976. It is a relatively young company; a company with its own unique philosophy as to the way things ought to be. Apple exerts significant creative influence on the technology industry. Today‚ the company has three major products: Mac computers‚ iPod music players‚ and the iPhone. In addition to these offerings‚ the company also offers operating systems‚ developer tools‚ and database software. Apple’s recent success in the marketplace is founded on a philosophy
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executive summary‚ i will introduce the ideas and details of Apple Inc’s supply chain in its current state. We will examine Apple’s strategy of being consumer based and evaluate the current state of business and some of the partnerships it has formed to remain one of the dominating forces in this industry. This report will cover a brief overview of the company‚ its current assortment of products it offers‚ future opportunities and threats that Apple may face‚ its current assortment of products it offers
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Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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Organizational Analysis: Apple Inc. Part 1 Apple Inc. History/Background: Apple Inc. is an iconic United States technological company based in Cupertino‚ California. Apple is engaged in the development of World changing consumer electronic products such a mobile phones‚ music media devices‚ tablets‚ and personal computers. The company also sells and creates operating system software‚ peripherals and delivery of third-party digital content (iTunes) to consumers. Apple sells its products and services
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Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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Management Report of Apple Inc. Student Name : ]\ Student number: 323 1.0 Introduction Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing‚ designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry. 2.0 S.W.O.T Analysis Strengths -One of the current leading innovator in Mobile phones
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Introduction Apple Inc. is a company that focuses on development and marketing of personal computers‚ media devices‚ design‚ and portable digital music players. Also‚ the company sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The company ’s portfolio of offerings comprises Mac computing systems‚ iPods line of portable digital music and video players‚ iPhone handsets and iPad portable multimedia and computing devices
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Topic Analysis: Apple Inc. In January 2007‚ three decades after its incorporation‚ Apple Computer Inc. shed the second word in its name and became Apple Inc. With this move‚ the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the
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Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements: April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak‚ two college dropouts‚ began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978‚ the product Apple II was released‚ and Apple Inc. became a powerful
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