Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements: April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak‚ two college dropouts‚ began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978‚ the product Apple II was released‚ and Apple Inc. became a powerful
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textbook defines product bundle pricing as “combining several products and offering the bundle at a reduced price” (274). This strategy can be effective at selling product accessories that customers would not buy outside the bundle. This can increase the total profit gained from each customer even if the profit margin on each item sold in the bundle is lower than if they had been sold separately. Walmart provides an excellent example of product bundle pricing with the way they sell video game consoles
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queries on the food they sell? Very Poor 1 2 3 4 5 Excellent 5. Rate the reliability of the staff. Were they able to deliver or do what you asked them to? Very Unreliable 1 2 3 4 5 Very Reliable 6. Rate the quality of food they serve. Did they serve quality food and according to standard? Very Poor 1 2 3 4 5 Excellent 7. Rate the adequacy and availability of the food in their menu. Was the food you want available? Was it adequate? Very Inadequate 1 2 3 4 5 Very Adequate
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MANAGEMENT OF QUALITY Quality cannot be ignored; every purchasing decision is based on price and quality What is Quality? It’s the ability of a product or service to consistently meet or exceed customer expectations. Slogans related to quality: * Talk is cheap but recalls are not. * There is nothing is more frustrating than working hard and then knowing that what you did‚ didn’t work out. * People want to do good job‚ and we have to enable them. To meet or exceed customer expectations
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for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers‚ it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook. Economic Segment Apple Computers Inc. was
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Apple Inc.‚ 2008 Case Analysis 1. What were Apple’s competitive advantages? The PC (personal computer) industry is fairly competitive‚ making it important for a company like Apple Inc. to stand out among its rivals. Although all computers are not created equally and each model can have vast differences‚ it is sometimes difficult for the end user to differentiate between brands. One competitive advantage for Apple is that Macs are known to be different than all other
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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Apple Inc. in 2010 1. What‚ historically‚ have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly‚ Apple’s innovation has always been its hallmark. Beginning with the first “Apple I” till the “iPad 2”‚ Apple products have change the development of the market many times‚ specially during the last decade‚ with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company
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Group Assignment 1 Apple Inc. We chose to research Apple Incorporated‚ one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry
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Name: QUALITY MANAGEMENT MID TERM EXAM Question You are a project management consultant assigned to a small manufacturing firm that has been experiencing a myriad of problems. After conducting interviews and fact-finding with key managers‚ you have observed the following: •Company revenues and profits have fallen dramatically over the previous 12 months‚ along with a drop in market share •Customer complaints have reached an all time high •Employee morale is at an all time low •The
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