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    RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLEINC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................

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    CAPITAL BUDGETING FOR MULTINATIONALS 13.1 INTRODUCTION Although the original decision to undertake an investment in a particular foreign country may be the outcome of combination of strategic‚ behavioural and economic considerations‚ choice of a specific project within a particular product-market posture calls for evaluation of its economic feasibility. For this purpose‚ capital budgeting exercise has to be done. A firm should deploy funds in a project if the marginal revenue obtained there from

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    Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO‚ CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer‚ Director | Peter Oppenheimer | 2012 | Chief Financial Officer‚ Principal Financial Officer‚ Senior Vice

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    Introduction Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. Apple Inc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers want and then executes their strategies. The companies’ effective business strategies have allowed them to gain large revenue growth. Apple has been

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    CHAPTER 4 PART II: VALUATION AND CAPITAL BUDGETING Discounted Cash Flow Valuation The signing of big-name athletes is often accompanied by great fanfare‚ but the numbers are often misleading. For example‚ in late 2010‚ catcher Victor Martinez reached a deal with the Detroit Tigers‚ signing a contract with a reported value of $50 million. Not bad‚ especially for someone who makes a living using the “tools of ignorance” (jock jargon for a catcher’s equipment). Another example is the contract signed

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    company I will be researching is Apple Inc. Apple is a company that has evolved our electronic world and made it into something that people never thought could be possible. This company is involved with designing and producing different types of electronics from computers‚ phones‚ music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution

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    Review of Capital Budgeting 1. The Kramer Tool Company has a photocopying machine that it purchased two years ago for $70‚000. The machine is being depreciated straight line over 5 years to a zero salvage value. A competing firm is offering a new photocopying machine that cost $60‚000 and can be depreciated over 5 years to a zero salvage value. Kramer has been assured that the new machine can be sold for $10‚000 after five years. The new machine requires less maintenance and operator attendance

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    Apple Inc

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    and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview

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    Date: 04/06/2014 Case 14: Apple Computers in 2012 Background             Apple computer Inc. is a multinational corporation that creates consumer electronic‚ personal computer‚ computer software‚ commercial servers and digital media. Apple‘s core product lines were iPhone‚ smart phones‚ iPads‚ tablet computers iPods‚ portable media players and Macintosh computers. The founder‚ Steve Jobs‚ and Steve Woziak started Apple Computers in 1976 and incorporated it into a company

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    Vision of the Company | 12 | 3. | SWOT a. Theory of SWOT b. Importance of SWOT c. SWOT of the company | 141617 | 4. | Business Strategy | 21 | 5. | Conclusion | 30 | | Bibliography | | PROFILE OF THE COMPANY Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation. It is headquartered in Cupertino‚ California  that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line

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