"Apple inc communication strategy" Essays and Research Papers

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    Head: APPLEINC AppleInc and the Organization Michael J. Keith Organizational Behavior; BUS 322 Professor Ofori Boateng July 29‚ 2012 AppleInc and the Organization If I took over the leadership of a company‚ I would choose AppleInc. AppleInc is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers. Apple ’s core product lines are the iPad‚ iPhone‚ iPod music player‚ and Macintosh computer line-up. I would be the CEO of Apple‚ Inc

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    Apple Inc. (Consumers Electronics Company) Economic Environment: More or less‚ every economic factor has an effect on the operations of Apple Inc. These may include; current economic situation (boom‚ recession‚ etc.)‚ credit terms‚ inflation or deflation‚ strictness of interest rates‚ unemployment levels‚ stability of exchange rates‚ stock exchange trend‚ etc. Apple’s business can be affected by all these factors either positively or negatively. For example‚ during the inflation periods

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    Company Background AppleInc. (formerly known as Apple Computer‚ Inc.) was incorporated in the State of California in 1977. Apple currently designs‚ manufactures‚ and markets a variety of computer and personal electronic products‚ including Macintosh computers‚ and the iPod digital music player. AppleÕs key markets are consumers‚ creative professionals‚ educational institutions‚ and business users. For nearly twenty years‚ Apple computers have been the industry standard for creative industries

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    Apple Inc. Current Issue

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    Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability

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    Apple Inc. Corporate Goals Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems‚ and we will not compromise our ethics or integrity in the name of profit. Aggressiveness/Achievement We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time‚ when our products

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    Apple Inc. Apple Inc.’s branding strategy involves creating innovative products and digital services aligned with a “digital hub” strategy. Apple computer products function as the digital hub for its digital devices‚ including the IPOD‚ cellular phones‚ personal digital assistants‚ digital video‚ still cameras‚ and other digital devices. Apple wants the customers experience to be central‚ and the Mac is no longer the central hub of Apple. The company now offers a harmonized‚ synchronized and

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    Apple Inc Case Study

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    Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997‚ Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side‚ Article dig into the field

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    Apple Inc. Case 2010

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    Apple Inc. in 2010 1. What‚ historically‚ have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly‚ Apple’s innovation has always been its hallmark. Beginning with the first “Apple I” till the “iPad 2”‚ Apple products have change the development of the market many times‚ specially during the last decade‚ with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company

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    Assignment 6 Yajing Cao 1.Current Market Evaluation of Apple Inc. [pic] [pic] (Charts from Yahoo Finance and YCharts) From the charts above‚ we can find that Apple’s current PE is 16.7‚ much lower than its past five years’ average 23.32. Also‚ its PEG Ratio is 0.64‚ which is a very healthy one. What’s more‚ take Apple’s some key advantages into account: (1) Apple has a strong brand name‚ loyal customer base‚ and defensible installed base. (2) iPod is still a major traffic and revenue

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    society along with the environment (Clarke 2004). Apple Inc. is ranked 1st as the 2016 world’s most valuable brands (Forbes 2016). The corporation was established in 1976 by Stephen Wozniak‚ Ronald Wayne and Steve Jobs (Forbes 2016). It produces and markets digital devices‚ professional applications and software (Forbes 2016). In 2016‚ the company has more than half a million workers around the world (Apple 2016a). As a world leading corporation‚ Apple bears a great responsibility to be able to perform

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