Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity‚ Image‚ and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city
Premium Corporation Marketing Communication
Apple Computer‚ Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Claudette Harrison Dr. Ann Pohira-Vieth BUS 499 Strayer University Apple Computer‚ Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Apple’s inventions and competitive advantage has been a successful but probably challenging experience for Steve Jobs and Stephen Wozniak. The invention of the Apple Computer (Mac)‚ IPhone‚ iPod‚ and the Ipad proves that not giving up on
Premium Apple Inc. Steve Jobs
Date: March 6‚ 2012 To: Nancy Jensen From: Brantley Dunn Subject: Research Paper Topic For the research paper‚ I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple‚ Apple provides computers‚ phones‚ music players‚ and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard for producing luxurious electronic devices
Premium
Kamalini Vocational Training Centre A joint initiative of Educational Development Initiatives (EDI) and Protsahan Charitable Trust Protsahan Charitable Trust Kamalini Shahpur Jat Center 33‚ Shahpur Jat‚ Ground Floor‚ New Delhi 110049 Ph. +91 11 2649 8556 Kamalini Kishangarh Center 20/9‚ Kishangarh‚ Vasant Kunj New Delhi 110070 Ph. +91 11 26122866 Educational & Development Initiatives 40B Yusuf Sarai‚ First Floor New Delhi 110016 Ph. +91-41759434 www.kamalini.org email: info@kamalini
Premium Vocational education Apprenticeship Training
mobile and telecommunication market in the world. Logically‚ the country represented a promising target market for Apple in the course of its global expansion plans. Hence‚ Apple took initiative by introducing its iPhone to the Indian cellular market. En route‚ Apple made several strategic decisions intended to guide the company to success in its new sales territory. First‚ Apple created co-operations with two telecommunication companies to bring its iPhones to the market. Together‚ these strategic
Premium Mobile phone
CSR communication (LMP) 27 8.1 CSR motives must be well thought 27 8.2 Transparent CSR communication 28 8.3 Integration of CSR communication 28 8.4 CSR communication must fit the brand 30 8.5 The link between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR
Premium Corporate social responsibility
Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics‚ computer software and personal computers. Examples of Apple Inc.’s products include the iMac‚ iPod‚ the OS X operating system‚ and the iTunes media browser. (RED) is an AIDS charity who’s aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim ’Product (RED)’ was introduced‚ which is a brand licensed to partner companies‚ such as Apple Inc.‚ who create
Premium Marketing Apple Inc. Strategic management
Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
Premium Apple Inc. Operating system Mac OS X
Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
Premium Apple Inc. Steve Jobs Operating system
Apple Inc. Financial Ratio Analysis TABLE OF CONTENTS Executive Summary Introduction Liquidity i. ii. iii. Working Capital Current Ratio Current Cash Debt Coverage Ratio pg. 7 pg. 3 pg. 5 pg. 6 Asset Management i. ii. Inventory Turnover Days in Inventory iii. iv. Solvency i. ii. iii. iv. Accounts Receivable Turnover Receivable Collection Period pg. 9 Debt to Total Assets Ratio Cash Debt Coverage Ratio Times Interest Earned Ratio Free Cash Flow pg. 11 Profitability Ratios i.
Premium