“Marketing Apple” Joshua Alvarez Marketing 3331 Fall 2014 Marketing Apple Apple Inc. was founded on April 1‚ 1976 in a garage by Steve Jobs and Steve Wozniak‚ the young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products‚ while Wozniak had the technical know-how to make them happen. Apple Incorporated is an American corporation that designs and manufactures computer hardware‚ software and other consumer
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APPLE INC. IN 2010 Apple Inc. in 2010 Student Name American Public University Business 620 Apple Inc‚ in 2010 Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976‚ introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod‚ iPhone‚ and various other personal media devices including
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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CASE 1 APPLE COMPUTER‚ INC.: PEOPLE AND DESIGN CREATE APPLE’S FUTURE Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1)‚ bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time‚ Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths
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Apple distributes its products in over 80 countries through its direct channels‚ its cellular network carriers distribution channels and third party resellers. Apple success is due mainly to the collaboration of the iphone with its updateable applications. In markets such as the United States and Japan. Apple business strategy focuses on bringing the best personal computing and music experience to students‚ educators‚ creative professionals‚ businesses‚ government agencies and consumers through its
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1. Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative
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Case Background and Problem Statement Synopsis of the case situation This case is set in 2007‚ when Apple Computer Inc. just dropped the last word in its name and become Apple Inc.. This action is a remarkable milestone which indicates that Apple was no longer just a computer company. It moves into digital music‚ with the IPOD and with ITunes‚ and mobile devices‚ with the IPhone. Apple‚ Inc. Apple is really involved in two businesses: the computer market and the entertainment and media market. Its
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Apple Company Apple Company The Apple Company it’s one of the most successful companies nowadays. This paper talks about how the company starts its empire‚ and the methods they use to advertise‚ sell and have the competitive advantage over the rest of the companies. The beginning of the most innovative company today started not so successful as it is today. Steven Wozniak and Steven Jobs were friends since college
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MGMT 420 Apple SWOT Analysis Right now Apple Inc. is among the leaders in the world when it comes to computer technology and the smart phone. I wanted to do a quick SWOT analysis on Apple since the passing of Steve Jobs to see how they are doing and where they will be going in the future. Apple Inc. designs‚ manufactures‚ and markets personal computers‚ mobile communication devices‚ and portable digital music and video players. The company also sells various related
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Apple iPhone Business Strategy MBA 648 Prepared by: Dima Hage Hassan 111300363 Nisrin Naamo 111300394 Tasneem AlMajidi 112300103 Table of Contents Executive Summary ………………………………………………………………….. 3 Introduction ……………………………………………………………………….….. 4 SWOT Analysis ……………………………………………………………………… 5 Michael Porter’s five forces model …………………………………………………... 8 Differentiation ………………………………………………………………………..11 Conclusion and Recommendations…..………………………………………………14 References ……………………………………………………………………………15
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