EXECUTIVE SUMMARY Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
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Marketing Framework: Apple Inc. Shashank Jadhav M.Pharm + MBA (Pharmaceutics) Mumbai Batch Roll No. A016 Marketing Strategy ( Minor Assignment) MARKETING FRAMEWORK: APPLE INC. Few days back there was buzz all around the world because of Apple’s announcement of its new smartphone. It’s the usual way of Apple to launch a new product in market. Creating hype of the product in market as soon as idea is generated and make people wait ‚ make them discuss about product and always surprise customers with
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Why was Dubinsky initially successful? Her first 3 years at apple from July 1981 through the fall of 1984 was ones continuous success with increasing authority and recognition. She refined and formalized the apple product distribution policy. She exactly understood apple situation in market and create a marketing execution funnel that Apple Company didn’t have this system before. She and her group took all apple products from their respective manufacturing sites to the dealers. They
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Apple Inc. Consumer electronics company Cupertino‚ CA‚ United States of America Tel +408-996-1010 http:/www.apple.com CASE STUDY [Disruptive Technology] Serial Name of Members ID 01 Bappy Kanta Kundu 18175 02 Nur Alom Siddique 18165 03 Sanchita Paul 18113 04 Lima Nasrin Eni 18106 05 Sadia Islam 18181 06 Sonia Akhter 18145 Page 1 of 10 Table of Contents Company overview ...............................................
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SWOT analysis of Apple This is an Apple Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Apple Inc. Computer hardware Computer software Consumer electronics Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72‚800 Samsung Electronics Co.‚ Ltd.‚ Amazon.com‚ Inc.‚ International Business Machines Corporation‚ Cisco Systems‚ Inc.‚ Google Inc.‚ Microsoft Corporation
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counter threats. Forces Apple has an excellent reputation as one of the best technology companies worldwide‚ remained loyal to its customers in designing their products. Apple’s power means not only attract new customers but also retain existing ones with new products and services‚ which offers the company the opportunity to extend their products. Currently‚ Apple is the only company licensed to manufacture the computers running the Mac operating system Apple systems continue to be a force
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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Does buying an Apple iPad satisfy a consumer’s functional or psychological need? Apple is one of the best known and widely used brands on the market. Any individual who goes for shopping does not necessarily end up buying products. There are several stages a consumer goes through before he finally picks up things available in the market. Buying an apple iPad can satisfy both psychological and functional need of a customer. For example the person can use it to relax with friends‚ and at same time
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Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2 to 3 years) 36 7.3 Long Term (3 to 5 years) 36 7.4 Schedule Chart 37 8 Evaluation and Control 37 Conclusion 39 Reference List 40
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Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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