Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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INTRODUCTION:- (APPLE MACINTOSH) * APPLE HISTORY AND DEVELOPMENT:- Founded in 1976 in a garage in Santa Clara‚ California‚ Apple is the brainchild of Steve Wozniak and Steve Jobs‚ two college dropouts who sought to provide a user-friendly computer to a new and distinct market of small computer users. Between 1978 and 1980‚ sales increased from $7.8 million to $117 million‚ and in 1980 the company underwent its initial public stock offering. In 1983‚ Steve Wozinak left Apple. That same year
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Using Internal Analysis‚ identify: a. Apple tangible and intangible resources as a source of competitive advantage. Tangible Resources * Apple.inc continues innovates several new products offering such as the iPod‚ iMac‚ iBook and also PowerBook. * Apple Inc. introduced the PowerMac G4 Cube that designed in a novel form and style. It is for those who did not want the monitor included with the computer. * Apple began marketing personal computer in general public‚ producing the specially
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The much anticipated Apple iPad was released today to lines of eager customers. The iPad was announced in January and hype has been up since. The iPad boasts features such as portability‚ e-book integration‚ as well as gaming capabilities. Apple executives have described the on-screen touch keyboard as easy to use; however‚ critics‚ especially bloggers‚ say it is not good for extensive typing projects. Customers purchasing the iPad have reasons that include everything from excitement over the
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References: http://wiki.answers.com/Q/How_is_communication_defined_by_different_scholars_and_communicators http://thebillfold.com/2012/06/working-at-apple-store-no-different-from-other-retail-stores-really/ http://en.wikipedia.org/wiki/Scott_Forstall http://en.wikipedia.org/wiki/Apple_Inc. http://www.hongkiat.com/blog/wwdc-2013/ http://www.apple.com/legal/sales-support/certification/docs/logo_guidelines
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the brand. Therefore the aim of this assignment is to illustrate how a chosen company has built Brand Equity instilling awareness‚ reputation‚ loyalty and prominence in the marketplace. My choice of brand for evaluation is Apple as it’s a really powerful brand and as an Apple advocate I feel the overwhelming presence of the brand in all my technology based purchases. Brand Management Defined In simple terms Brand Management is the art of creating and maintaining a brand. If we explore further we
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Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its great design‚ high technology‚ high quality and cool
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STRATEGIC MANAGEMENT Apple‚ Inc. Strategic Management Case Analysis Kait Vinson 4/18/2011 Vinson |1 STRATEGIC MANAGEMENT CASE ANALYSIS: APPLE INC. SECTION ONE: CORE PROBLEMS & ISSUES In the transition from Apple Computers‚ Inc. to Apple Inc. over the past decade‚ the company has faced many problems with its strategy in regards to navigating the personal computer industry. Some of the initial problems included the fact that all of the company’s computer products ran on different operating
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will be a laptop‚ the Macbook Pro by Apple. The product is a personal computer that can be used for communicating with people or whoever‚ working on different kinds of software‚ listening to music and mostly to go on the Internet with the rising of the social networking websites. Apple Computers Inc. is an American multinational corporation‚ who was established in 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Steve Jobs‚ the Chairman and CEO of Apple is one of the world’s most successful
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........................................7 Responses of Companies to Innovation ................................................13 Christensen Model ...........................................................................................14 Conclusion ..........................................................................................................17 Reference .............................................................................................................18 Akinlabi
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