Re-take exam IB55 29 Jan-05-Feb 2013 OPTION 2 This is the mandatory Cover Page to be attached to your exam paper if you choose to work with OPTION2 Dynamic Corporate Social Responsibility: Apple‚ Inc. Marcello Montrone INTRODUCTION The social psychologist Kurt Lewin (1890-1947)‚ once wrote: “There is nothing as practical as a good theory”. According to this saying we tend to consider theory very important and that it can be helpful to guide us on the correct way. This
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Apple has set the standard and has built a reputation around the world for creative‚ consumer-friendly‚ simple devices that are used around the world. They are marketed in such ways that demand for these gadgets are always in high demand. Apple’s innovations and marketing techniques have changed not only the phones and computers we use but their innovation has challenged people to do business outside of the box. For Apple not only have they gone outside the box‚ but literally outside of the country
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P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship
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CASS 11 Apple Inc.: People and Design 1. DISCUSSION Apple sells stylish and functional computers as well as variety of electronic devices‚ and it operates retail stores. Describe the forces for change tht best help Apple keep its creative edge. With the recent passing of Steve Jobs‚ there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity‚ as well as the remarkable period of innovation
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INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday‚ we consume goods and services as individuals‚ families‚ groups and organizations. With every passing year‚ the consumer has not only become smarter but also choosier with his purchase. On top of that‚ the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate
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Q1 Answer: The numbers in the Financial Statement were different under the two methods because under the non-GAAP accounting method apple gave the revenue numbers without the use of subscription accounting‚ which recognized the revenue at the point of sale. Moreover the non-GAAP numbers did not adjust the estimated costs associated with its plan to provide new features and software upgrades to iPhone buyers free of charge and these figures were not prepared under a comprehensive set of rules or principles
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University of Central Arkansas College of Business Vision‚ Mission‚ and Core Values Statement Vision Our vision is to be a leading regional public business college in Arkansas‚ with national recognition in selected fields or areas. Statement of Mission and Core Values Our mission is to provide high quality business education to our undergraduate and graduate students through the delivery of a current and responsive curriculum that promotes intellectual and professional development. We promote
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Core values of British Socialism ‘OLD’ Labour Class All but the more moderate socialists have seen social class as a crucial aspect of society. It has been assumed by socialists that most people define their position in society‚ to some extent‚ in terms of their social class. This implies that they develop a sense of common interest and common purpose with other members of their class. Marx described this effect as ‘class consciousness’ but most socialists use the more moderate term ‘common class
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Apple Inc.‚ Strategic Management Case Analysis GB520 Strategic Human Resource Management: Unit 1 March 13‚ 2012 Apple Inc.‚ Strategic Management Case Analysis What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission? Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating‚ implementing and evaluating
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culture of the Apple Inc‚ a US-based consumer Electronics Company which creates‚ design‚ produce‚ path-breaking and world-changing electronic products and systems‚ including Macintosh line of computers‚ iPhone‚ Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world. Established since 1976‚ Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to
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