|Cross Cultural Management‚ IBA 1.6 | |Apple Inc. | |iPhone‚ exclusivity or availability | | | |Suzanne Groeneveld - 1814044
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs‚ manufactures and markets mobile communication and media devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone ® ‚ iPad ® ‚ Mac ® ‚ iPod ® ‚ Apple TV ® ‚ a portfolio of consumer and professional
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APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
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Declaration I undersigned ………………………a student of T.Y.B.B.A.‚ here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R.P.Bhalodia College‚ Rajkot. This work has not been previously report submitted to any other university for any other examination. Date: Signature (……………………..) Place: Rajkot ACKNOWLEDGEMENT 1 With great experience & enthusiasm I have presented my individual report in the T.Y.
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van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations
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Abstract From humble beginnings in 1976‚ Apple inc. has become a leader in the computer industry. Through their leadership and management they are credited for the growth of the personal computer industry. Apple designs‚ manufactures‚ and markets personal computers and many related software‚ services‚ peripheral and network solutions. With such products as the iMac‚ iPod‚ iPhone‚ and iPad; Apple has continue its vision of innovation. This has allowed them to garner a relatively large base of loyal
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emerge in the last three decades‚” Apple has masterfully applied the four functions of management to their business strategy (Finkle and Mallin‚ 2011‚ p. 63). The first function‚ planning‚ focuses on the company’s strategy to set out and achieve their organizational goals. The technology industry is perpetually evolving to be successful Apple has to stay ahead of the curve using strategic planning to ensure that their innovative products dominate the market. Apple “stands for innovation in personal
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Donna Dubinsky and Apple Computer‚ Inc. As companies today strive for success in the market place‚ it is the efficiency of the top management in the company‚ which usually determines whether or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality products and services‚ innovation‚ team spirit‚ and efficient management‚ just to name a few. However‚ many times a disconnect in one or more of these areas can cause communication barriers
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Nokia’s Technology Strategy As you all know‚ Nokia was the world’s largest vendor of mobile phones from 1998 to now. One of the reasons this company success is because of the technology strategy. Nokia’s use of technology is a key contributor to the company’s overall business goals. The right technology strategy provides revenue through differentiation‚ brings cost advantage and a favourable supply environment. It gives access to the right technologies at the right time and also helps shape the
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------------------------------------------------- 1. Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? ------------------------------------------------- The personal computer industry is at a crossroads. At the outset‚ consumers desire to own and operate computers. On the other hand‚ the preferred personal “computers” may no longer take the form of a desktop or laptop. Indeed‚ a portion of the personal computer industry has already shifted their preference
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