case study comparing Canon‚ Inc. and Apple Computer‚ Inc. Ikujiro Nonaka Institute of Business Research‚ Hitotsuhashi University‚ Kunitachi‚ Tokyo‚ Japan Martin Kenney Department of Applied Behavioral Sciences‚ University of California‚ Davis‚ CA 95616‚ USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms‚ Canon Inc. and Apple Computer Inc.‚ are used as case study illustrations
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Apple Inc criticized for double-standard warranties Updated: 2013-03-16 10:45 (Xinhua) | | | | | |
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1. Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative
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Introduction This assignment seeks to take an in depth look at the company known as “Apple” the leading manufacturer of products such as the “iPhone”‚ the “iPad” and the Macbook Pro. The name “Apple” was given to the company by co-founder Steve Jobs after he had spent some time at a local apple orchid‚ and decided the name would be perfect for the company as he felt that the word “Apple” was not one that caused customers to be frightened‚ threatened or alarmed and it did not make the company
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MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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Good Drivers versus Bad Drivers Habits Many of today’s drivers have dangerous driving habits. You do not have to travel far to see people driving with risky driving techniques. Bad drivers have dangerous driving habits and they can be observed on highways and in residential streets. In contrast‚ good drivers have good driving habits. Both affect our lives in different ways. Good drivers always care about the safety rules. Moreover‚ they follow them. Wearing a safety
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strategies were central to making Apple Inc. a global success: Analysing how these strategies were so pivotal to their success. Apple Inc. made Apple brand and used it to establish an ‘Apple empire’‚ which accounted for many highly competitive markets‚ including the Smart Phone market‚ such as Apple IPhone. Consumer Electronics market with products‚ such as the Itouch and Tablet PC (personal computer) market‚ for instance‚ the Macbook Air. According to Chzain‚ Apple maintains more than 360 retail stores
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Whether or not the ‘Apple‚ Inc’ should continue to implement ‘hunger marketing’ strategy in China? Yes. I choose pros. In my opinion‚ the ‘Apple‚ Inc’ should continue to implement ‘hunger marketing’ strategy in China. In the market today‚ we can be seen apple products everywhere‚ I originally put it to apple’s design‚ but now I don’t think so. In addition to design‚ apple’s marketing idea is also its own‚ this is the so-called "hunger" marketing. Have analyzed that‚ apple products are so
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1. Introduction to Apple Company Steve Jobs alongside Steve Wozniak and Ronald Wayne founded Apple Inc. under the objective of nurturing innovation in the computer business. Like any other company‚ the starting of Apple Inc. involved challenges of dealing with competition‚ winning the market share‚ unfavorable response from customers‚ lack of innovation‚ and lack of recognition by potential clients. With all these challenges acting against the ability of Apple to thrive in the computer business
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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