Behavioral Sciences | Apple Inc. | Group 1 Project | TABLE OF CONTENTS Introduction 3 External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New Entrants 8 Substitutes 10 Conclusion 10 INTRODUCTION Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚
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for is Apple Inc.‚ In this essay‚ I will give a brief overview of the company’s history‚ define it organizational structure and effects it have on the success of the organization‚ distinguish between leadership and management‚ describe the culture and the core capabilities which lead to Apple becoming the most powerful company in the nation. Company History Apple Computers Inc.‚ was established by Steve Jobs and Steve Wozniak in 1976 with the release of the Apple computer. In 1977 Apple Computer
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Analysis of Apple Inc. business Strategic Unit (iPad unit) Contents Introduction .................................................................................................................................................. 2 1. Strategic position of Apple Inc .................................................................................................................. 2 1.1 Competitive strategic position ............................................................................
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Apple Inc. Corporate Goals Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems‚ and we will not compromise our ethics or integrity in the name of profit. Aggressiveness/Achievement We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time‚ when our products
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Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
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Apple‚ Inc. a) Operational Balanced Scorecard: Apple‚ Inc. Increasing customer expectations and a rapidly changing market are continually putting pressure on Apple to maintain a balanced scorecard. From the information reviewed‚ it is evident both financial and non-financial measures of Apple operations constitute the management of their strategic decisions and evaluations of the cost of quality measures. Using the balanced scorecard approach to define the financial positioning of Apple creates
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for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers‚ it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook. Economic Segment Apple Computers Inc. was
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culture of the Apple Inc‚ a US-based consumer Electronics Company which creates‚ design‚ produce‚ path-breaking and world-changing electronic products and systems‚ including Macintosh line of computers‚ iPhone‚ Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world. Established since 1976‚ Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to
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helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and shows whether it is better to find new customers for existing products‚ offer more products to the existing consumer‚ or stay with existing products and attempt to gain a greater share of the market. Each section of Ansoff ’s matrix shows a strategy which would be used in times with what you are
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Executive Summary The purpose of this report is to analyse the events taken place in Apple from its establishment to the year 2006. It highlighted the problems Apple was facing‚ and also the achievements it received. There were both bad and good news for Apple’s product and its management and shareholders that brought much excitement in the year 2006. Apple’s stock fell and there were change in the management level after some stock option investigation due to irregularities related to the
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