Apple Inc. Beginning in 1976‚ but really exploding over the last decade‚ Apple Inc. has become a well-respected‚ well recognized‚ and profitable company. By looking at the many facets of the company we are able to see what made this a competitive‚ successful‚ and thriving company today. According to Apple’s mission statement‚ “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed
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essay on "Apple Inc. in 2012" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. Dozens of authors have written about the epic success story of the California based technology company Apple Inc. (“Apple”). Over its history‚ Apple has always been known as a pioneer in innovative technology design‚ a temple where artistic creation merges with technology geekiness. The following analysis provides an analytical appraisal of certain aspects of Apple Inc. based on
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a
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Ethical and Environmental Scan Paper: Enron‚ Google‚ Amazon‚ and Microsoft Ethics and the environmental responsibilities of companies tie directly into those of social responsibilities and occupy a very important position in both incorporating into strategic plans and the company’s value system. In this paper‚ the subject to describe is how the role of ethics and social responsibility is developed into a company’s strategic plan; this will enclose an example of how Enron initiated an overstepping
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| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones‚ software and computers. The company is well known to everyone for products like iPhone‚ Macintosh‚ iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies
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Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO‚ CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer‚ Director | Peter Oppenheimer | 2012 | Chief Financial Officer‚ Principal Financial Officer‚ Senior Vice
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Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984‚ Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs‚ manufactures‚ markets personal computers‚ peripherals‚ software‚ focusing on lower costs and designing unique computers such as Power Macintosh models and iMac
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and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview
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Contents Introduction 2 Features of Apple Industry: 2 Evaluation of Steve Jobs as a strategic leader 4 Strategic Innovation 5 Recommendation 7 Conclusion 8 Reflection of our group work 9 References 12 Introduction As the first of the World’s Most Innovative Companies (Business week‚ 2010) and the 17th of the Best Global Brands (Interbrand‚ 2010)‚ Apple has succeeded in strategic leadership and innovation‚ which has drawn attention from the world recently. This essay focuses on some
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