Apple‚ Inc: Marketing Strategy with the Customer in Mind By: Rosa Somerville BUS 330 – Principles of Marketing (BAD 1216A) Instructor: Vicki Long May 21‚ 2012 Introduction My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone‚ a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple
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company that the public in general is familiar with and using the Hambrick/Fredrickson five element model describes how the strategy of a company can be seen. For this analysis I chose Apple Inc. because I think that it meets the requirements. Concluding the report‚ there is a summary where the soundness and successfulness of the company are evaluated. The Company: Apple Inc. Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous
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Date: March 6‚ 2012 To: Nancy Jensen From: Brantley Dunn Subject: Research Paper Topic For the research paper‚ I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple‚ Apple provides computers‚ phones‚ music players‚ and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard for producing luxurious electronic devices
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mobile and telecommunication market in the world. Logically‚ the country represented a promising target market for Apple in the course of its global expansion plans. Hence‚ Apple took initiative by introducing its iPhone to the Indian cellular market. En route‚ Apple made several strategic decisions intended to guide the company to success in its new sales territory. First‚ Apple created co-operations with two telecommunication companies to bring its iPhones to the market. Together‚ these strategic
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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1.0 INTRODUCTION The reason for this research is to carry out an analysis of eBay Inc. with concentration on the relationship between its information technology and its strategy. The research contains an analysis of the company’s e-Business activities and its business operations. The report started with a general overview of eBay Inc. where the company’s history was briefly stated. Its resources‚ products and competitors were also described. The company’s general environment were described and analyzed
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Promotion Strategy a.) Integrated Marketing Communications Strategy The integrated marketing communications (IMC) strategy‚ in American Football terms‚ is all about awareness in the pocket. Knowing what is going on at the time‚ how to react‚ which players to look for and which to avoid. This can all be related to the IMC strategy because it deals with delivering the football to the receiver at the right time. IMC deals with a variety of forms of communication: Advertising‚ Personal Selling‚ Sales
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Profitability Ratios The profitability ratios of Apple show that the company is doing well financially. The gross profit margin shows the percentage of revenues available to cover the operating expenses and still turn a profit. The higher the percentage is the better off the company is. Over the years‚ the trend should be moving in an upward position (**Book citation.). For 2010‚ 2011‚ and 2012‚ Apple’s ratios were 39.38%‚ 40.48%‚ and 43.87%‚ respectively (Apple financials). The trend is increasing over
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How Apple Can Keep Its Value By Saul Hansell It’s official. Apple is the most valuable computer maker in the world. In the wake of the company’s better than expected earnings in the quarter ended Sept. 30‚ Apple’s shares rose by nearly 7 percent‚ making the company’s total market value $162 billion. That edges out I.B.M.‚ which is worth $155 billion. Apple also surged past Intel‚ worth $156 billion‚ and Nokia‚ the most valuable cellphone maker‚ which is worth $150 billion. Indeed‚ Apple is now
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Apple Inc. Apple has shown innovative courses for the past decades and its success was possible because it has held on to its core competence. Apple outsourced its manufacturing products‚ but developed product inside the company in secrecy. Even though Apple threw its software platform open‚ it still limits the distribution of applications possible only through its App Store. Apple distinguishes what core is and what non-core technology is. It is their business model that it takes advantage
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