Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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Marketing Plan for Apple Inc Introduction Apple Inc. designs‚ manufactures‚ and sells personal computers‚ computer accessories and computer related software. The company also offers peripherals‚ networking solutions and other related services. Additionally‚ Apple computers designs‚ builds‚ and markets a wide array of portable digital music players‚ telecommunication devices alongside related accessories and services (Cameron & Quinn 2011‚ p 288). Apple Inc owes its recent success
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Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market orientation:
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces‚ complementors‚ and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models‚ certain items are broken out for special attention below. First‚ in order to obtain an appreciation of that macroenvironment‚ an overview of Apple is offered. Apple is really involved in two businesses: the computer market
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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AppApple inc. is located in Cupertino‚ CA ‚ and founded in 1976‚ it currently employs 34‚300 full and part time workers globally. The current CEO for Apple inc. is Steve Jobs‚ and the COO is Timothy D. Cook. Board members include William V. Campbell‚ Al Gore Jr‚ Andrea Jung‚ and Arthur D. Levinson. Apple currently spends $1.3 billion in research and development‚ which is 3.6 percent of total revenues. Continuing innovation in a number of key products has been the key to the company’s success
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Apple Inc. Beginning in 1976‚ but really exploding over the last decade‚ Apple Inc. has become a well-respected‚ well recognized‚ and profitable company. By looking at the many facets of the company we are able to see what made this a competitive‚ successful‚ and thriving company today. According to Apple’s mission statement‚ “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed
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Subject: CSC 2201 Programme: BBADI Group Members: Tham Chee Shen Lee Ping Wei Tan Kitt Voon Lim Soon Yik Table of contents Contents | Page | Chapter 1: Overview of Apple Inc 1.1 History 1.2 Mission and Vision 1.3 Business process 1.4 Organization structure | 1-5 | Chapter 2: Information System 2.1 Training Needs Analysis 2.2 Web-Based Application 2.3 Customer Relationship Management | 6-8 | Chapter 3: Information Requirements 3.1 From
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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