Donna Dubinsky and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case
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Apple has set the standard and has built a reputation around the world for creative‚ consumer-friendly‚ simple devices that are used around the world. They are marketed in such ways that demand for these gadgets are always in high demand. Apple’s innovations and marketing techniques have changed not only the phones and computers we use but their innovation has challenged people to do business outside of the box. For Apple not only have they gone outside the box‚ but literally outside of the country
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it is a high-service purchasing relationship from the consumer’s point of view. Consultants thus act as both distributors and retailers. a. To what extent does an Independent Beauty Consultant participate in the eight universal marketing flows? b. How might these flows be shifted‚ either among the members now in the channel or to different agencies or institutions not presently included? What do you think would be the implications of such shifts? (think about how cosmetics are sold through department
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Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO‚ Apple’s mission was to bring an easy-to-use computer to market. However‚ Apple was not performing as good as Jobs projected‚ so he resigned in 1985. In the following 12 years‚ Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley‚ Apple worked to drive down costs by switching much
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Abstract Would Apple Corporation be a good investment? Apple is a well known company‚ but the decision to invest cannot be made on the popularity of the name. To make a well informed decision one must investigate how the company is run. Questions to answer range from looking at the numbers to where the CEO’s are wanting the company go in the future. Assets Comparing the final asset numbers from September 27‚ 2008 and March 28‚ 2009 it is obvious that the company has more assets. The total
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Apple Computer‚ Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace. SWOT ANALYSIS Strengths: * Having alliances with other strong and popular businesses is a major plus point for Apple Computer
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Destiny. The Manifest Destiny was centered around the idea that America was destined to expand across the whole continent. This spread of land was the cause of the war of 1812 which the South supported because they wanted more slave states. (Document B) Thomas Hart Benton predicted that American settlers in Oregon would open trade with Asia in a speech he made to the U.S. Senate in 1844. This prediction encouraged the people of the United States to continue expanding due to the trade opportunities
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Executive Summary Apple Incorporated is a successful enterprise that develops‚ markets‚ and manufactures many electronic devices. Personal computers‚ media‚ mobile devices and portable music players are all products known across the world within the apple culture as the Mac‚ iPad‚ iPhone‚ and iPod. These names are part of many households‚ businesses and educational divisions in various countries. The decision to invest in such a company goes far beyond the popularity of a product. One must assess
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I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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independent entity. Indeed‚ Apple has outsourced various functions in terms of manufacturing‚ assembly and logistics as its contract manufacturers and outsourcing companies can perform several value-creation functions at a lower cost due to low-cost location and other competitive advantages. We are living in a globalized economy in which overhead and production costs are the single most important financial factor that can determine a product’s success or failure. Apple produces most of its products
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