RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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1. Introduction 6 2. Analysis of the PC segment 7 2.1 Introduction 7 2.2 PESTEL Analysis 8 2.2.1 Political 8 2.2.2 Economic 8 2.2.3 Social 8 2.2.4 Technological 8 2.2.5 Environmental 9 2.2.6 Legal 9 2.2.7 Identification of drivers 9 2.3 5 Porter’s forces 10 2.3.1 Rivalry among competing firms 10 2.3.2 Bargaining power of suppliers 10 2.3.3 Bargaining power of customers 10 2.3.4 Threat of new entrants 10 2.3.5 Threat of Substitutes 10 2.4 Strategic group mapping 12 2.5 Competitive
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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Apple Assignment 2007/2008 _________________________ Historically‚ what were Apple’s major competitive advantages? • Industrial design/Hardware design. • Apples focus and vision. • Integrated approach with software‚ hardware and service. • Patents covering technology‚ “look and feel”‚ interfaces and methods. • Strong legal team to enforce the above. • Dedicated market shares. • Ease of use. • Strong brand. • Brand loyalty. • Marketing. • Steve Jobs. Analyse the structure of
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Jude Title of Paper: Apple Inc. Number of Pages: 10 Total Word Count: 1645 Table Of Contents Cover…………………………………………………………..1 Table Of Contents…………………………………………….2 Executive Summary…………………………………………..3 Introduction………………………………………………….....4 Competitive Advantage.…………………………………….5-6 Key Issues & Challenges.…...……………………………..6-7 Solutions …...………………………………………………..7-8 Conclusion…………………………………………………….9 References…………………………………………….…….10 Executive Summary Apple is really a great company
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Table of contents Contents | Page | Chapter 1: Overview of Apple Inc 1.1 History 1.2 Mission and Vision 1.3 Business process 1.4 Organization structure | 1-5 | Chapter 2: Information System 2.1 Training Needs Analysis 2.2 Web-Based Application 2.3 Customer Relationship Management | 6-8 | Chapter 3: Information Requirements 3.1 From Strategic Level 3.2 From Middle Level 3.3 From Operational Level | 9-11 | Chapter 4 Importance of Information systems to organisation
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Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984‚ Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs‚ manufactures‚ markets personal computers‚ peripherals‚ software‚ focusing on lower costs and designing unique computers such as Power Macintosh models and iMac
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Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
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Data Analysis: 4 Business Strategy of Apple inc. 4 Operating System of the Company 5 Economic growth of Apple Inc. 6 Unit Sales of iPhone in 2011-2012 : 7 Apple computer company statistics: 8 Total annual revenue: 9 Total financial asset: 10 Sales of Share: 10 Revenue Contribution from the Divisions of Apple Inc: 11 Impact of Apple Inc in Home country and Host Country 12 Retail Store visitors of Apple Inc: 13 The Marketing System of Apple Inc 14 A. The company’s market and market orientation:
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