Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies‚ especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod‚ a digital music player and Macintosh‚ a personal computer released in 1984. Co-founded by Steve Jobs in 1976‚ the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized
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APPLE INC. History Of Apple Inc. Apple Inc. has been an icon in American industry over the last three decades. It was named the number one “world’s most admired company” by Fortune the last three consecutive years. Over the years‚ The Apple brand name has become synonymous with innovation. CEO Steve Jobs has done a remarkable job turning around the company that was near bankruptcy in 1996. As the name change from “Apple Computer” to “Apple Inc.” in 2007 suggests‚ Apple is no longer just
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Introduction Apple Inc. was incorporated in 1977‚ and is engaged in designing‚ manufacturing and marketing mobile communication and media devices‚ personal computers‚ and portable digital music players. Today‚ Apple ranks 75 on the Forbes Global 2000 list of Companies‚ and is a leader in the technology industry (Forbes). Apple values innovation and creativity‚ and is constantly looking to employ people with these qualities in all segments of their company‚ from the executive office to their Software
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Apple Inc is an American multinational organization founded by Steven Paul "Steve" Jobs‚ an American entrepreneur‚ marketer‚ and inventor‚ who was the co-founder‚ chairman‚ and CEO of Apple Inc and Stephen Gary "Steve" Wozniak who is an American inventor‚ computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. Apple Inc is Located in‚ Cupertino‚ California in the middle of the Silicon Valley. It is focused on designing and developing the personal computers
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Apple Computer Inc Apple Computer‚ Inc. is a well-known designer and retailer of computer hardware‚ software and electronic entertainment devices. Apple began as a small personal computer manufacturing firm in 1976 with a vision to build computers that could be purchased by anyone. The company has now grown into one of the most powerful technology companies in existence. The path that led to the creation of a brand like Apple is a true testament to the level of innovation and the cultivation of
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CALIFORNIA MARITIME ACADENY Vallejo‚ CA Apple Inc. by: Breanna 17 December 2011 EGL 001 Introduction to English Composition 1 Apple Inc. Do you own an iPod? Or how about a Mac computer? Apple products are very well known all around the world. Even though they seem like such a great product‚ it took their creator Steve Jobs and many helpful employees to perfect the iPod to how it is today. Jobs endured financial loss‚ risk of failure‚ threats‚ and lawsuits‚ and success
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Dubinsky and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case affirmatively
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Whether “Apple Computer” or “Apple Inc”‚ the company’s competitive advantage has historically always been innovation mixed with secrecy. Their superiority arises from being the first and furtive. They broke new ground with the first usable “personal computing devices”. They created a Mac OS and refused to license it out. They changed the way we listen to music‚ the iPod‚ and what we want our cell phone to do‚ iPhone. Job’s theory was to tell people what they want and this idea made Apple a leader
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Sustainability of Apple Inc. Introduction Sustainability should mirror the culture of the organization‚ matching the organizations strategic approach to doing business. Organizations are now developing sustainability strategies and embedding them in the organizations culture. The organization understands that sustainability will play a major role in their future success/failure. Corporate Sustainability can be summed up using the Triple Bottom Line approach. The Triple bottom line theory is Financial
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