The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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Employment Dynamics Sayyed Muhammad Ahmed Dabir BU7025 - Employment Dynamics University Of Chester Employment Dynamics Internal control mechanisms have a more important role to play within the modern workplace than external control mechanisms. In fact‚ internal controls play a very important role in any organization’s business and financial policies and processes. Internal controls comprises all the steps considered by the management of organization in order to (Pfister‚ 2009);
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case study comparing Canon‚ Inc. and Apple Computer‚ Inc. Ikujiro Nonaka Institute of Business Research‚ Hitotsuhashi University‚ Kunitachi‚ Tokyo‚ Japan Martin Kenney Department of Applied Behavioral Sciences‚ University of California‚ Davis‚ CA 95616‚ USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms‚ Canon Inc. and Apple Computer Inc.‚ are used as case study illustrations
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The effects of Steve Jobs and his absence from Apple‚ Inc. Marketing Research The innovator of the decade co-founder of Apple‚ Steve Jobs has been the face of success and advances that have changed not only technology but also the entire world forever. Unfortunately‚ the recent death of beloved co-founder left Apple with the question‚ will it be able to keep up its domination over the technology world even after his untimely death? With nearly
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Apple distributes its products in over 80 countries through its direct channels‚ its cellular network carriers distribution channels and third party resellers. Apple success is due mainly to the collaboration of the iphone with its updateable applications. In markets such as the United States and Japan. Apple business strategy focuses on bringing the best personal computing and music experience to students‚ educators‚ creative professionals‚ businesses‚ government agencies and consumers through its
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reference to Sydney‚ discuss the results of urban dynamics on its growth‚ development‚ future trends and ecological sustainability. Sydney is a large city in the developed world‚ located at 33’52’S and 151’10’E on the East coast of Australia. As Sydney is approximately 12000 square km with a growing population of over 4 million‚ certain urban dynamics must be addressed to allow for ecological sustainability and a resourceful city for future generations. Dynamics which have already had a significant impact
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segment. A brief explanation of the iPhone‚ in which the market operates‚ is given‚ including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic‚ economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors‚ and organizations have to develop new trends to meet the demands of customers and deliver superior value and satisfaction. Identification
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MGMT 420 Apple SWOT Analysis Right now Apple Inc. is among the leaders in the world when it comes to computer technology and the smart phone. I wanted to do a quick SWOT analysis on Apple since the passing of Steve Jobs to see how they are doing and where they will be going in the future. Apple Inc. designs‚ manufactures‚ and markets personal computers‚ mobile communication devices‚ and portable digital music and video players. The company also sells various related
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A) Introduction: Group dynamics in academic environment cannot often simulate actual team works in real world. For example‚ teams in academic environment do not often have any outside influence over decision making. So‚ group members cannot experience how to live or handle with such influence to make critical decisions. But still these group works are a great source of learning because we are forced to delegate responsibilities‚ set and meet time requirement‚ manage individual differences‚ collaborate
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These analyses provide Apple with quick‚ executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction: Apple was launched April 1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers‚ iTunes‚ iPod‚ iPhone‚ iTouch‚ iPad‚ Apple TV‚ and iCloud. Apple also develops its own
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