Apple Inc. ( formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers. Apple was established on April 1‚ 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman‚ 1976-1985‚ 2011; CEO‚ 1997–2011)( Current :Tim Cook. As of July 2011‚ Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded
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Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984‚ Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs‚ manufactures‚ markets personal computers‚ peripherals‚ software‚ focusing on lower costs and designing unique computers such as Power Macintosh models and iMac
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The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a
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Apple Inc. Company Overview REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: Nov 2014 WWW.MARKETLINEINFO.COM © MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Apple Inc. 5B0A0C20-9BB6-4284-A575-AC0F2261F45C © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Company Overview Apple Inc. (Apple or "the company") designs‚ manufactures‚ and markets mobile communication and media devices‚ personal computers (PCs)‚ and portable
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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CASE: Accounting for the iPhone at Apple Inc. The non-GAAP numbers of Apple Inc. reflect its economics better. Because‚ in the existing method of accounting‚ revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months)‚ while the costs incurred for engineering‚ sales‚ marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins. While this did not affect
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones‚ software and computers. The company is well known to everyone for products like iPhone‚ Macintosh‚ iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies
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company I will be researching is Apple Inc. Apple is a company that has evolved our electronic world and made it into something that people never thought could be possible. This company is involved with designing and producing different types of electronics from computers‚ phones‚ music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution
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