I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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Current Corporate Situation Apple‚ Inc. was founded in 1976‚ formerly known as Apple Computer‚ Inc.‚ the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino‚ California. Apple‚ Inc. and its subsidiaries participate in the design‚ manufacture‚ and marketing of personal computers and related software‚ services‚ peripherals‚ and networking solutions worldwide. Apple also provides a line of portable digital music players‚ as well as related accessories and
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The Cost of Capital for Goff Computer‚ Inc. Corporate Financial Management Finance 601 - Team 1 97 1. In the Financial Statements go to Consolidated Balance Sheet and find the: Q. Book value of Long Term Debt A. LT Debt: 16‚960‚000 Q. And‚ book value of Total Shareholder’s Equity A. Total S/H Equity: 123‚549‚000 Apple 10Q or 10K report: CONSOLIDATED BALANCE SHEETS (In millions‚ except number of shares which are reflected in thousands) September 28‚ 2013
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How Apple Can Keep Its Value By Saul Hansell It’s official. Apple is the most valuable computer maker in the world. In the wake of the company’s better than expected earnings in the quarter ended Sept. 30‚ Apple’s shares rose by nearly 7 percent‚ making the company’s total market value $162 billion. That edges out I.B.M.‚ which is worth $155 billion. Apple also surged past Intel‚ worth $156 billion‚ and Nokia‚ the most valuable cellphone maker‚ which is worth $150 billion. Indeed‚ Apple is now
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Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
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Apple marketing strategy — Document Transcript • 1. Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh‚ imaginative way to think and do its business: awinning combination of exceptional products‚ great style and design‚ great strategy‚ innovative marketing‚ sleekand enticing communications.Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes productcombination‚ a combination of a great hardware piece
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Introduction: Apple‚ Inc. is an electronics and software company based in California‚ USA. Originally known as Apple Computer‚ the company is familiar to most people as innovators of the personal computer as it is known today. Apple Computer had introduced many of the now-commonplace features of personal computers‚ including the GUI‚ the mouse‚ the floppy disk drive‚ and color graphics. Apple Computer ’s Macintosh line of PC ’s had brought numerous software and hardware components within reach
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Apple Marketing Portfolio: Mac Computers Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques‚ specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors. Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thought
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CASS 11 Apple Inc.: People and Design 1. DISCUSSION Apple sells stylish and functional computers as well as variety of electronic devices‚ and it operates retail stores. Describe the forces for change tht best help Apple keep its creative edge. With the recent passing of Steve Jobs‚ there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity‚ as well as the remarkable period of innovation
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[pic] Principles of Marketing Individual Essay by Segmentation‚ targeting‚ differentiation and positioning strategies adopted by Apple for its iPad Rome‚ November 2011 EXECUTIVE SUMMARY Paper examines segmentation-targeting-positioning process on the case of newest mass product of Apple – iPad. It is focused on specific nature of iPAd‚ segment between established market segments – cell phones of third generation and notebooks/laptops. Further iPad is direct competitor to eBook
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