Module: Marketing Management and Strategy Code: 4MBS672 Tutor: Date: 16th December 2010 Report completed by: TABLE OF CONTENTS Introduction ……………………………………………………………………………………… | 3 | Executive Summary ……………………………………………………………………………… | 4 | Apple Analysis:The 7 P’s …………………………………………………………………………………………. | 5-9 | Competition ………………………………………………………………………………………. | 10-15 | Pestle Analysis …………………………………………………………………………………… | 16-18 | Financials ………………………………………………………………………………………… | 19 | SWOT Analysis
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of Mac laptops. [pic] Report on the different ways to improve Apple’s sales of Mac laptops. Prepared for: Mr. Steve Jobs CEO Apple Prepared by: Shou Heng‚ Guan Yu Shiun‚ Tan Zhi Ping‚ Ng Guo Ren‚ Kuah Liyana December 6‚ 2010 Executive Summary Apple has a wide range of products from computers like Macintosh (Mac) to MP3 players like iPod to other devices with special combination like iPad and iPhone. For Macintosh
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Apple Inc. Case Report Carlos Castro Luis Guzman Zuchytil Padilla Sergio Smith I. COMPANY BACKGROUND Apple INC‚ was founded on April 1‚1976 in a garage by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. ‘The young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products‚ while Wozniak had the technical know-how to make them happened” (Washington Post Economy‚ 2012). At first‚ they only focused on personal computers but are now stationed
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INTEGRATED MARKETING COMMUNICATION: APPLE INC. WHY I CHOSE APPLE INC. Apple Inc. is a company many people can never fathom. They are a very very admired company that many people tried to emulate but failed. Apple’s customers don’t usually buy their products based on the specifications and features of the products‚ they are usually bought simply because it’s from Apple. They have reached a cult status whereby their products sell simply by having the Apple logo on it. A big part of this is because
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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[STRATEGIC AUDIT REPORT OF APPLE INC] 1 APPLE INCORPORATED A STRATEGIC AUDIT REPORT ON APPLE INCORPORATED August 2010 Copyright © 2010 Sheikh Adnan All Rights Reserved 2 [STRATEGIC AUDIT REPORT OF APPLE INC] Submitted To University Of Wales‚ Lampeter As a partial requirement for the degree of MBA Strategic Management MBA Core Module: MBA3710-L Submitted by Sheikh Adnan Student Number: 29002361 Sheikh.adnan@stu.ctlondon.ac.uk Copyright © 2010 Sheikh Adnan All
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refer to the mission of the organization‚ internal environmental analysis and external environmental analysis. In this stage‚ we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value to the organization and weaknesses that hinder the organization’s ability
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title: Apple Inc. Class: BSc 18C Word count: 2643 Date: Nov/15/2012 Table Of Content 1. Introduction – HRM & Potential risks in Apple Inc. (P3) 2. Recruiting – Internal & External sources (P4-P5) 3. Selection – Five steps in the selection process (P6-P8) 4. Training and development – Stages of designing (P8-P10) 5. Conclusion (P10) 6. References (P11-P12) Apple Inc. 1. Introduction – HRM & Potential risks in Apple Inc. Importance
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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|Marketing Strategies of G’FIVE & Apple |July 30 | | |2011 | | | | [pic] Symbiosis Institute of Telecom Management
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