NAMES Apple Inc Industry: Computers & Mobile Devices • Exchange: NASDAQ GS Apple continues to create economic value through innovative product designs and strategic partnerships with component parts suppliers and device manufacturers. The company is enjoying strong revenue growth and high profit margins‚ leading to a market capitalization of 242.68 billion‚ making it the highest valued technology company in the world. The positive outlook for Apple reflects multiple value‐creation drivers:
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Apple Inc.‚ 2008 1. What were Apple’s competitive advantages in the computer business? There are mainly two kinds of competitive advantages‚ which are cost advantage and differentiation advantage. Apparently‚ Apple adopted the latter one. On one hand‚ Apple enjoys high-end technology and innovation and keeps offering unique features. Apple put a high premium on creating machines that offered a cutting-edge‚ tightly integrated user experience. In marketing its Mac products‚ Apple highlighted
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs‚ manufactures and markets mobile communication and media devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone ® ‚ iPad ® ‚ Mac ® ‚ iPod ® ‚ Apple TV ® ‚ a portfolio of consumer and professional
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Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook‚ then Chief Operating Officer(COO)‚ and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board. The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from
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Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO‚ Apple’s mission was to bring an easy-to-use computer to market. However‚ Apple was not performing as good as Jobs projected‚ so he resigned in 1985. In the following 12 years‚ Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley‚ Apple worked to drive down costs by switching much
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Case 9 Apple: People and Design create the future 1. What examples can you find that illustrate Apple’s core culture and observable culture elements: stories‚ heroes‚ symbols‚ rites and rituals? In the actuality some of the illustrations of Apple’s core culture are A better digital future‚ and Apple computers everywhere‚ the Apple Logo it is all nation recognized‚ apple is controlling people minds‚ and other illustration that I found in my research are motivation(inspiration)‚ innovation‚
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Apple has set the standard and has built a reputation around the world for creative‚ consumer-friendly‚ simple devices that are used around the world. They are marketed in such ways that demand for these gadgets are always in high demand. Apple’s innovations and marketing techniques have changed not only the phones and computers we use but their innovation has challenged people to do business outside of the box. For Apple not only have they gone outside the box‚ but literally outside of the country
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Apple Computer‚ Inc case study 14 Apple has created a unique and powerful reputation and product line that continues to be innovative and fresh to the consumer for the last 30 plus years. Apple has continued to be an industry leader for hardware and in the recent years faces the extremely fast-paced market of media and software products including the global marketplace. SWOT ANALYSIS Strengths: * Having alliances with other strong and popular businesses is a major plus point for Apple Computer
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same era‚ a man named Steve Jobs sold his Volkswagen to construct 50 circuit boards. In order to make his dream come true‚ Steve Jobs sells one of his most cared and important items. The result was 50 Apple 1 computers. It paved the way for future technological advances. Without such sacrifice‚ the Apple 2 and the succeeding computers would not exist. If these men did not make these sacrifices‚ the world would not be the same it is today. The achievements Steve Jobs and Bill Gates made could not
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P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship
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