I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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Case (2) NEW WORLD CHEMICALS INC Financial Forecasting Sue Wilson‚ the new financial manager of New World Chemicals (NWC)‚ a California producer of specialized chemicals for use in fruit orchards‚ must prepare a financial forecast for 1998. NWC ’s 1997 sales were $2 billion‚ and the marketing department is forecasting a 25 percent increase for 1998. Wilson thinks the company was operating at full capacity in 1997‚ but she is not sure about this. The 1997 financial statements‚ plus some other data
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A Zero Wage Increase Again The given case poses the problem faced by the protagonist concerning the wage raise. Mark Coglin‚ the owner of House‚ Hearth and Home is contemplating his options for the annual wage increase. The troubled economy has impacted his business‚ resulting in lower sales and a paucity of funds. However‚ the company has managed to save some money by means of cost cutting‚ which could be used elsewhere to improve productivity and efficiency. The employees have not been given a
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Aflac Inc. – Reward and Performance Practices Abstract Through rewards and recognition programs‚ organizations seek to find ways to motivate their employees with hopes of receiving better job performance‚ better job satisfaction‚ and lower job turnover. Aflac has developed a corporate culture that has been devoted to keeping its employees well cared for on an ongoing basis. With more than 4500 employees in the US‚ Aflac have consistently been recognized as one of the best and most ethical companies
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nothing worse than getting a phone call saying your child is being expelled for bringing a weapon to school. Kids have been kicked out of school for possession of Midol‚ Tylenol‚ Alka Seltzer‚ cough drops and Scope mouthwash - contraband that violates zero-tolerance‚ anti-drug policies. Students have been expelled for Halloween costumes that included paper swords and fake spiked knuckles‚ as well as for possessing rubber bands‚ slingshots and toy guns - all violations of anti-weapons policies. It does
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Executive Summary Apple Computers has maintained an image synonymous with stunning modern design‚ appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past‚ and moves towards a sleek fashionable design‚ the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result‚ Apple’s appeal has grown greater in recent years. A leader is design and functionality‚ Apple can take advantage of the consumer’s
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Strategic Management Final Report for Case # 10 Prepared by : Hala Al-Ghawi & Noor Al-Saleh Company’s Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection‚ Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students
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Case Study Assignment_ Decision Essay 1. Brief Summary of Case Apple Inc.‚ which designs‚ produces and famous for computers‚ MP3 players‚ phones‚ and tablets‚ is one of the largest and most profitable companies in the world. The company was found in 1976 by Steve Jobs and Steve Wozniak in Los Altos‚ California. At the beginning‚ Job’s mission was to bring an easy-to-use computer to the market‚ which led to the release of the Apple II in April 1978. After that‚ Apple quickly became the industry
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there is life outside of Earth? In the story “Zero Hour” by Ray Bradbury and The War of the Worlds by H.G. Wells there is an alien invasion that happens on Earth. Both authors use their characters to portray passion for the invasion and describe how to save other characters during the invasion. The differences in “Zero Hour” and The War of the Worlds show both texts that have characters showing passion about the invasion. In the first text “Zero Hour” Mink says‚ “Hurry‚ Mom! This is a matter
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Apple Inc was found in 1977. Apple Inc is basically an American company. Steve Jobs and Steve Wozniak were the founders of Apple Inc. This company is mainly producing computer and mobile products. iPods‚ iPhone and IPods are the major products of Apple. Apple is well- known because of its advanced technology and unique concepts. Apple is considering the world biggest technological companies in the world. Enviornment: Apple measures the impact of their products on the environment using a method called
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