Behavioral Sciences | Apple Inc. | Group 1 Project | TABLE OF CONTENTS Introduction 3 External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New Entrants 8 Substitutes 10 Conclusion 10 INTRODUCTION Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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Organizational Theory on APPLE INC. 1.Introduction Power is a measurement of an actor’s ability to influence the behavior‚ thoughts or activities of another actor (eds Ott‚ Parkes & Simpson 2008). Authority‚ power that is legitimized by the legal and cultural foundations on which an organization is based‚ is the ultimate source of power in a organization (Gareth R. Jones 2001). Whenever there is a use of authoritative control it creates resistance and obedience. In this essay‚ power and the
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The Genius Marketing Mix of Apple Inc. Abstract Apple Inc. is a worldwide company that has employed many forms of successful marketing mix strategies. This company has had times of historic highs and unforeseen lows. Apple Inc. has transformed over decades‚ while remaining fundamentally the same. For this paper‚ Apple Inc. will be inspected for its success and failures‚ presumably resulting from the various chosen marketing mix strategies used throughout the companies
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Why invest in Apple Inc.? Daniel A. Martinez MGT 521 March 12‚ 2012 Diane Hunt Wagner Abstract This paper presents a brief discussion and analysis of Apple Inc. using the Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) management model as a way of providing the reader an “at a glance” perspective prior to making a decision to invest in the firm. Some of the company’s financial figures obtained from its recently published 2011 unaudited financial reports such as the income statement
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PESTEL Analysis on Apple Inc. In analysing the macro-environment‚ it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). A PESTEL is one of the frameworks that help to understand market growth or decline‚ business position‚ potential and direction for operations (Kotler‚ 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new
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Apple Case Study Historical Timeline of Apple Inc. Apple Incorporated has come a long way over the years‚ starting more than 3 decades ago in 1976. Apple was founded by Steve jobs‚ Steve Wonzniak and Ronald Wayne initially entering a niche market in the production of the first computer‚ the Apple I‚ followed by the Apple II in 1978. Apple began its career as a successful company based upon strategic innovation‚ and they remain that way today‚ but it wasn’t always sunshine and lollipops‚ they
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(SWOT analysis) of Apple Incorporated from the perceptive of an investor. This piece will further look at the parts of the SWOT analysis relevant in investment decisions regarding Apple or otherwise. Apple is engaged in design‚ development and marketing‚ of personal computers‚ media devices‚ and portable digital music players. The company also sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Apple brand is well recognized
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It ’s only a PowerPoint Outline‚ sorry we didn ’t actually write a paper‚ should still be of some help though. Apple‚ Inc. Case Study BUSI 400-003 September 24‚ 2008 Dominant Economic Characteristics Large Market Size Steady Growth Rate Number of rivals is constant/low Scope of competitive rivalry is intense Low differentiation of products Product innovation is key in competition No surplus of supply as it relates to demand Pace of technological change is high Competition Analysis
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Running Head: EXTERNAL ANALYSIS OF APPLE‚ INC. APPLE‚ INC. External Analysis of Apple‚ Inc. Aaron Nance‚ Jeanette Odetola‚ Zuaibar Rashid‚ and Rachel Rozo Strategic Management MGMT 4340 FALL 2012 Dr. Uche Nwaubeze University of Houston‚ Victoria TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………….. 3 2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ……………………………………………………………… 3. EXTERNAL ANALYSIS ………………………………………………………………
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