WHAT IS THE ROLE OF ETHICS IN MANAGEMENT? Ethical management refers to corporate management that not only fulfills economic goals and legal responsibilities‚ but also meets the ethical expectations imposed by social norms in conducting business. There are 5 specific functional areas of management which is covered by business ethics : 1) Ethical management in the workplace. Ethical management is the foundation of CSR (voluntary activities undertaken by a company to operate in an economic‚ social and
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill their physical
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Wozniak and Steve Jobs were established Apple together after they graduated. When Wozniak successfully created Apple I‚ co-worker relationship between Steve Jobs and him began. The uses of Apple I was to make free phone calls for long-distance. Steve Jobs who had an eye for the future‚ sold the Apple I with Wozniak to the public and got the great appraisal for the public. Apple Computer Company started in 1997 and the first Apple Computer was born. Apple Inc. created manufactured and marketed mobile
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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are also shown in TV‚ magazines most of the days‚ if not all. Samsung is one of the largest information technology company‚ sharing almost all market shares with Apple‚ it’s major competitor. With making US$30 billion dollars net income per year‚ however‚ it may be hard to imagine that Samsung is submerged into some unethical marketing practices. There is a shocking news reported in the October of 2013‚ which grab the attention all over the world‚ including Samsung ’s customers and its competitors
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were made durable‚ and people took pride in paying back debts. Today the push for profits‚ misleading marketing practices‚ and poor decision making has led to shady business deals‚ public scandals‚ poor quality products‚ and economic meltdowns. So‚ needless to say‚ the legitimacy of business has fallen‚ leading to a diminished trust in these corporations‚ thus resulting in a study called business ethics. There is a cry from the community for these institutions to be held accountable for their actions
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good marketing. For example‚ advertising very sweet and fatty foods to young children is perfectly ok because children like sweets and‚ when parents buy these products at their children’s requests‚ the needs of both the kids and their parents are met and satisfied. What is your reaction to this view? My take on this and agreeing with the concepts expressed on Chapter 16 our current textbook is that companies and marketers need to be ethical and socially responsible. “The Societal Marketing Concept
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considered as “commander” when they command and give order to followers in order to achieve organisational objectives. The former chief executive officer (CEO) of Apple‚ Inc.‚ Steve Jobs is using this transactional leadership because he stopped the work of followers and commanded his workers to focus on developing a product to make it perfectly when Apple has been busy with making several digital products (Steinwart & Ziegler‚ 2014). He also focusses more on the specifying the computer’s abilities and leads
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* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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