911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version received 24 June 2008) This study examines the development of
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The Microsoft Corporation and Apple Computers‚ Inc.: Annual Report Comparison Both The Microsoft Corporation and Apple Computers‚ Inc. have become names with which the public is familiar. Both companies have many divisions‚ and both must manage extensive assets and liabilities. Since both companies report large amounts of income‚ the matter of accounting checks and balances becomes more complicated than many smaller companies‚ but equally as important. Financial reports and the audits of these
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chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter‚ You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them
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CASE 1 APPLE COMPUTER‚ INC.: PEOPLE AND DESIGN CREATE APPLE’S FUTURE Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1)‚ bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time‚ Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths
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for plagiarizing their papers on line. Many students would never dare cheat lest they be caught and forced to face the terrible consequences. We‚ as a society‚ are aware that cheating is morally wrong. But why? Through analyzing both Nicomachean Ethics by Aristotle‚ and Utilitarianism by John Stewart Mill‚ this paper seeks to understand why these men would find cheating on an academic project morally wrong. Both of these men do‚ in fact‚ find academic dishonesty morally reprehensible‚ yet their
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areas fit tightly to serve the overall Apple strategy. Apple has done an outstanding job of developing a very separate strategy through industry leading innovation. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy
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INTRODUCTION Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1‚ 1976‚ with the release of the Apple I‚ and incorporated
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Marketing strategies were central to making Apple Inc. a global success: Analysing how these strategies were so pivotal to their success. Apple Inc. made Apple brand and used it to establish an ‘Apple empire’‚ which accounted for many highly competitive markets‚ including the Smart Phone market‚ such as Apple IPhone. Consumer Electronics market with products‚ such as the Itouch and Tablet PC (personal computer) market‚ for instance‚ the Macbook Air. According to Chzain‚ Apple maintains more than
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LeeAnn Hooper Ethics in Pop Culture & Entertainment 10/5/2009 Being There Being There was a very interesting movie that really stood out to me a lot. The style of the movie seemed to differ from other movies that I tend to enjoy. The main character Chance stood out to me. He is a character that was basically raised by television and all he really knows in life in fantasy. He doesn’t know how to react to real life situations. Growing up in today’s society television is a way that the
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History 1 The History Of Apple Computers Eric Tomafsky Mr. Chandler Finance Apple History 2 Abstract There have been many computer companies trying to start in this hectic business world today. There has been many problems with each one‚ and the strongest company will be the one who solves everyone’s problems and makes each person happy with there
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