that is also facing the company Apple Inc.‚ also known as Apple Computer Inc. before changed its name in the beginning of 2007‚ is an American consumer electronics corporation with worldwide annual sales in its fiscal year 2006 of US$19.3 billion (Edgar Online‚ 2006.) Steve Wozniak and Steve Jobs out of Silicon Valley founded Apple Computer in the 1976 (Ehrenfried‚ 2004.) From the Apple II microcomputer introduced in 1977 to the Macintosh introduced in 1984‚ Apple Computer has became one of the leading
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Introduction Company Background Apple‚ Inc.‚ formerly known as Apple Computer‚ Inc.‚ is a multinational corporation that designs‚ develops‚ and ultimately sells computer software‚ computers‚ and consumer electronics. It was founded by three men of an exceptional intellect; these three men being Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Its headquarters is located in Cupertino‚ CA. This illustrious company came into play on April 1‚ 1976‚ and it was known as Apple Computer‚ Inc. on January 3‚ 1977. The
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External Factor Analysis for Apple Inc Apple is an American organization that specializes in the conception and manufacturing of consumer electronics as well as connected software products (Breillatt 45). It operates over 300 stores in the world. The company has an employee base of about 50‚ 000.In order to understand and analyze the external environment and to know the current state of affairs and what the future holds‚ the PEST analysis method is used in this paper. Societal Environment Political
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Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time‚ that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to reevaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy. The
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Current Corporate Situation Apple‚ Inc. was founded in 1976‚ formerly known as Apple Computer‚ Inc.‚ the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino‚ California. Apple‚ Inc. and its subsidiaries participate in the design‚ manufacture‚ and marketing of personal computers and related software‚ services‚ peripherals‚ and networking solutions worldwide. Apple also provides a line of portable digital music players‚ as well as related accessories and
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Apple‚ Inc. in 2010 Assignment Questions 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business‚ as compared to the leaders in the personal computer industry
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5/14/2009 Apple Inc. Case Study Key Success Factors •Expertise in particular technology/research • Proven ability to improve production processes • Customer-need satisfaction • Continued innovation Recommended Strategy Spread out consumer confidence in Steve Jobs to the Apple team and stakeholders Develop and launch the stakeholders. MacBook Air Mini by 2nd quarter 2010 to encourage said consumer confidence in Apple. 1 5/14/2009 Environmental Analysis Internal Positive
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Strategic analysis requires analyzing three primary activities which refer to the mission of the organization‚ internal environmental analysis and external environmental analysis. In this stage‚ we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value
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high due to the existence of patents‚ high fixed costs and economies of scale‚ regulation‚ and brand loyalty. The individual market participants engage in attempts at product differentiation‚ some being more successful than others. The standout is Apple‚ which has successfully
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