Apple Case Study Historical Timeline of Apple Inc. Apple Incorporated has come a long way over the years‚ starting more than 3 decades ago in 1976. Apple was founded by Steve jobs‚ Steve Wonzniak and Ronald Wayne initially entering a niche market in the production of the first computer‚ the Apple I‚ followed by the Apple II in 1978. Apple began its career as a successful company based upon strategic innovation‚ and they remain that way today‚ but it wasn’t always sunshine and lollipops‚ they
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The Marketing Strategies of Apple‚ Inc. Market segmentation strategy involves dividing the market into groups‚ where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior‚ culture and economic status. To get a clearer picture of what is market segmentation‚ one can always look into the definition provided by business dictionary.com‚ market segmentation is defined as‚ "Process of defining and sub-dividing a large homogenous
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share in the industry. Apple Computer Inc.‚ is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products. Apple Inc. was established in April 1‚ 1976 by founders Steve Wozniak and the late Steve Jobs with the release of one computer. The company then became incorporated on January 3‚ 1977 in Cupertino‚ California. During the early years of the company Apple was known as the manufacture
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Case 10: Apple Computer and Steve P. Jobs CURRENT SITUATION * Performance The current performance at Apple Inc. shows a slightly higher gross margin percentage of 33.9 compared to 32.9 for the previous year. This is based on figures from the quarterly report ending March 29‚ 2008 and the date for the comparison figure is the previous year ending March 31‚ 2007. The revenue for that same quarter was $7.51 billion with a net quarterly profit of $1.05 billion. The Macintosh computers unit
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Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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Apple Inc. Global Impact 1 Apple Inc. Global Impact Ms. Laura Alderson MGMT 3510-002 By Gabriela Gonzalez 29 April 2013 Apple Inc. Global Impact Apple Inc. Global Impact 2 The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success‚ several music players were more popular than a number of Apple products. In 1958‚ the cassettes were top in the music industry‚ but it was
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Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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Apple Inc. Presented by Wei Ping Sirin Taskin John Contents Company background Name | Apple Inc. | Industries served | Computer hardware‚ Computer software‚ Consumer electronics‚ Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72‚800 (2012) | Main Competitors | Samsung Electronics Co‚ International Business Machines Corporation
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Chapter Seven (Making Decisions) Application Case: “Apple Inc --- Failing and Succeeding” 1) How would you classify each of Apple’s two decisions --- programmed or nonprogrammed? Explain your answer. The decision regarding Apple’s choice to not license their operating system and software to other computer companies was a non-programmed decision because the decision was made solely on the fact they were the first (pioneer) to introduce an operating system and thought that they were superior
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Analysis of Apple Inc. On April 1‚ 1976 Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive‚ simple to use personal computer kit. Working out of Jobs’ garage in Cupertino‚ California the trio designed and manufactured their first product in three months. They named this product the Apple I and it went on sale in July 1976 for $666.66. Six months after the release of the Apple I‚ Ronald
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