Assignment 6 Yajing Cao 1.Current Market Evaluation of Apple Inc. [pic] [pic] (Charts from Yahoo Finance and YCharts) From the charts above‚ we can find that Apple’s current PE is 16.7‚ much lower than its past five years’ average 23.32. Also‚ its PEG Ratio is 0.64‚ which is a very healthy one. What’s more‚ take Apple’s some key advantages into account: (1) Apple has a strong brand name‚ loyal customer base‚ and defensible installed base. (2) iPod is still a major traffic and revenue
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Apple ’s financial performance continued to strengthen over the last several quarters. In the most recent earnings announcement‚ Apple reported significant growth in net revenues driven by the strong performance of its iPod product line. Net sales for the 2nd quarter grew to $4.36 billion‚ which is a 34% increase over 2nd quarter 2005 results. Net income increased by 41% to $410 million. (Apple Reports)The iPod product line continues to drive the financial performance of the company. In the 2nd quarter
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Product Bundle Pricing The textbook defines product bundle pricing as “combining several products and offering the bundle at a reduced price” (274). This strategy can be effective at selling product accessories that customers would not buy outside the bundle. This can increase the total profit gained from each customer even if the profit margin on each item sold in the bundle is lower than if they had been sold separately. Walmart provides an excellent example of product bundle pricing with
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Business Analysis of Apple Incorporated Sarah Norton MGT/521 May 16‚ 2011 Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics‚ computer software‚ and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer‚ the iSeries; iPod‚ iPhone‚ and iPad. Along with these computer applications Apple Incorporated also
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Apple‚ an American multinational corporation which focus on designing and manufacturing consumer electronics and closely related software products‚ is now facing the challenges from all sides. In June of 2007‚ the Apple PC’s worldwide market share was only 3 percent‚ according to Roger L. Kay (2007). This unsatisfying market share stimulates the company executive team endeavouring to figure out a strategy to bring Apple a brighter future. However‚ before Apple to go further‚ Apple has to solve two
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Statement 3 Objectives 4 Solution 5 Budget 6 Qualifications 7 Conclusion 7 Introduction Since its introduction to the public on April 3‚ 2010‚ the Apple iPad tablet device has become a revolutionary teaching tool embraced by both the K-12 and higher education markets. With thousands of educational applications currently available and accessed through a simple user interface‚ the iPad represents a paradigm
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Though an older article‚ “Apple Grows‚ But So Does Channel Conflict” ‚ demonstrates an excellent example of marketing and channel conflicts. As a result of the wide success of Apple’s comeback through the sales of iPods and iPhones‚ Apple aggressively increased the growth of their retail stores at a rate of about 33 percent a year (push strategy). At the same time‚ Apple previously had utilized a distribution (distribution channel) to many other companies (non-Apple stores). Prior to Apple’s
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Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy
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strategy is differentiation across the industry. Apple prides itself on innovation more than any other company‚ and is known for their unique top of the line products. Using differentiation as their main source of competitive advantage‚ they have succeeded to the top of their industry‚ while retaining higher than industry average profit margins. This innovative attitude is the source of long-term success throughout the history of Apple. For example‚ Apple pioneered the PDA market with the Newton in
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Apple’s business strategy particularly for iPhone. Yes‚ Apple decided to cut off the price of iPhone to be an half of price‚ $99 in order to boost the sales. In fact‚ there are three steps of Apple business strategy for 2011. First they fertile platforms‚ second to introduce derivatives with incremental appeal and third step is to create the next exciting platform. Apple hardware will see only incremental improvements and cost reductions. Apple’s ability to align marketing strategy and business
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