Strategic analysis of Apple inc * * Table of contents * 1. History of Apple inc 2. Analysis of strategy * 2.1 Applying Porter’s strategy framework to Apple Inc * 2.2 future strategies 3. Recommendations 4. Leadership/culture 5. Appendix 6. References * * * * * * * * * * * * * * * * * * * * 1. History on Apple Inc * Apple Inc. is an American corporation
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Apple Computer‚ Inc. whose humble beginnings were borne from two high school friends‚ Steven Wozniak and Steven Jobs‚ is now based in Cupertino California and is a Fortune 500 company. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer‚ 2005). Apple Computer‚ Inc. ’s principle activity is to design‚ manufacture and market personal computers and related personal computing and communicating solutions. The products are for education‚ creative‚ consumer‚ and
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Running head: APPLE INC: A STRATEGIC VIEW Apple Inc: A Strategic View Anonymous Student Palm Beach State College !1 APPLE INC: A STRATEGIC VIEW !2 Apple Inc: A Strategic View Apple reinvented the personal computer industry and more recently the consumer electronics industry. This report will analyze Apple’s history‚ its business strategy‚ and the way it distinguishes itself within the technology industry. Company Description Apple Inc (NYSE: AAPL) is an American multinational
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Case 10: Apple Computer and Steve P. Jobs CURRENT SITUATION * Performance The current performance at Apple Inc. shows a slightly higher gross margin percentage of 33.9 compared to 32.9 for the previous year. This is based on figures from the quarterly report ending March 29‚ 2008 and the date for the comparison figure is the previous year ending March 31‚ 2007. The revenue for that same quarter was $7.51 billion with a net quarterly profit of $1.05 billion. The Macintosh computers unit
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Introduction Apple Inc. is a company that focuses on development and marketing of personal computers‚ media devices‚ design‚ and portable digital music players. Also‚ the company sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The company ’s portfolio of offerings comprises Mac computing systems‚ iPods line of portable digital music and video players‚ iPhone handsets and iPad portable multimedia and computing devices
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Strategic Appraisal of Apple Inc. Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976‚ the company was founded in a garage in Santa Clara‚ California. The American multinational corporation mainly involves in designing and marketing consumer electronics‚ computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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MGT 488 Strategic Management: The Capstone Credit hours: 3 Term & year: Spring 2014 Delivery Mode: Tuesdays‚ 6-8:30 p.m.‚ UHB 1002‚ Lecture/Discussion Instructor: Carolee Rigsbee Office: UHB 4077 Office Hours: By appointment Phone: 217.206.8254 Email: crigs2@uis.edu Fax: 217.206.7543 Course Description (per catalog) “This course integrates concepts from CBM core courses to study key issues facing top managers and management teams. Students will analyze industry environments
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Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy
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Marketing Plan for Apple Inc Introduction Apple Inc. designs‚ manufactures‚ and sells personal computers‚ computer accessories and computer related software. The company also offers peripherals‚ networking solutions and other related services. Additionally‚ Apple computers designs‚ builds‚ and markets a wide array of portable digital music players‚ telecommunication devices alongside related accessories and services (Cameron & Quinn 2011‚ p 288). Apple Inc owes its recent success
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