Executive Summary The following comprehensive strategic plan focuses on the Intercontinental Hotel Group (IHG). Recommend the board of directors to adopt a diversification strategy in order to increase profitability and grow its presence in globally and emerging markets. This paper will further evaluate the company strategic direction with the mission‚ vision statement and corporate social responsibility. Follow with a SWOT analysis to identify the internal and external situation‚ financial ratios
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Apple’s new iPad Marketing Plan Made by: Vu Tien Thanh Bouy Yang Shi Lei QiaoLing Ma 2012 Executive Summary Although facing fierce competition from other companies‚ Apple is still indisputably at the top of the tablet market (54.7% market share in the 4th quarter of 2011). The company has sold nearly 33 millions iPad 2 in the year of 2011. On March 7th 2012‚ the company launched its “new” iPad (3rd generation) for this year. This report aims at the marketing analysis for the Apple’s new iPad.
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Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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assignments for the strategic plans were completed. This was a useful tool in providing a peer review prior to the final submission of the individual assignment. This task allowed each team member the opportunity to provide recommendations for others to enhance their own papers as well as provide some insight on areas where our own papers could be best finalized. K.’s Feedback for the Team Patricia: The background and executive summary of the paper lay a good foundation for the strategic analysis.
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Starbucks‚ important information for a strategic plan Starbucks‚ originally based in Seattle‚ was established in 1971 and today with more than 6‚500 retail locations in North America‚ Latin America‚ Europe‚ the Middle East and the Pacific Rim‚ Starbucks Coffee Company established itself as the dominant and most aggressive retailer in the coffee house segment. The company has transformed a simple beverage into a lifestyle accessory with as much elegance as the latest fashion (Starbucks.com). It
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Strategic Plan Part 1: Conceptualizing a Business BUS475 5/8/2014 When establishing a successful business‚ no matter how big or small‚ one monitors progress‚ assesses results‚ and develops new programs. One must determine what they want the company to be‚ produce‚ and accomplish. Several things have to be determined for the purpose of the business or organization. For example creating a vision‚ mission. and values statement allows the organization and its customers
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Apple Inc. Apple has shown innovative courses for the past decades and its success was possible because it has held on to its core competence. Apple outsourced its manufacturing products‚ but developed product inside the company in secrecy. Even though Apple threw its software platform open‚ it still limits the distribution of applications possible only through its App Store. Apple distinguishes what core is and what non-core technology is. It is their business model that it takes advantage
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References: Astrup‚ K.. (2010). Spotlight on THE STRATEGIC PLAN. International Journal of Government Auditing‚ 37(4)‚ 20-23. Retrieved March 20‚ 2011‚ from ABI/INFORM Complete. (Document ID: 2184292441). Crain‚ M.. (2010). A Competitive Analysis of Business Valuation Services. Journal of Accountancy‚ 210(5)
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Strategic Management Plan for Union Bank (http://www.unionbankph.com) Prepared by: Geraldine S. Lungay Student number 200701175 – MKA 31 March 12‚ 2013 Table of Contents Title Page Number I. Executive Summary ................................................................................... 10 II. Company Background ............................................................................... 3 III. Competitive
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