in which there are a number of giant technology companies in the world. Apple obviously has to consider their firm competitors. Thus‚ the next step of this research is competitor analysis‚ which will identify direct and indirect competitors for Apple’s Macbook. Moreover‚ this analysis will select two direct competitors‚ which are Dell and HP‚ to assess their strengths and weakness relative to the marketing activities of Apple. Finally‚ it will explicitly demonstrate how these two competitors are
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Background of the Study Apple had gained wide popularity and success in our neo-technological era with full of advancements. It all started on April 1‚ 1976‚ when Apple Company was founded by Steve Jobs and Steve Wozniak and the company was incorporated on January 3‚ 1977 in Cupertino‚ California and released Apple I‚ their first company product. After 4 years of hardship and magnificent inventions‚ On August 12‚ 1980‚ According to the Financial Times Magazine they cited that the “Apple Computer was the
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Big Apple Donuts in City Mall is Kota Kinabalu’s (KK) first dedicated donut shop‚ and beyond the initial teething problems‚ it’s proving quite popular. Called Big Apple Donuts & Coffee‚ Big Apple Donuts do more donuts than it does coffee‚ which isn’t surprising‚ as it’s wedged in between Starbucks Coffee and Old Town White Coffee on the mall-front of City Mall in Kota Kinabalu. Big Apple Donuts started operations in KK late in 2007 to seemingly little fanfare‚ however‚ it proved popular virtually
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Water Bird Water Treatment Chemicals LLC‚ Pure Tech Water and Purification Company. Main strengths of these companies is being one of the old players getting large dealership network say globally‚ regionally or nationally and brand name gives more value making it difficult for new company such as ProAqua to reach the expectations of different consumers and creates a natural competition for them. The weakness of these companies is their pricing system which is not affordable by small buyers‚ High
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What is your greatest weakness? I used to like to work on one project to its completion before starting on another‚ but I’ve learned to work on many projects at the same time‚ and I think it allows me to be more creative and effective in each one. What is your greatest strength? I think one of my greatest strengths is as a problem solver. I have the ability to see a situation from different perspectives and I can get my work done even in the face of difficult obstacles. I also feel that my communication
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NCC Apple Corporate Analysis Introduction to Business APPLE‚ Inc. Nasdaq: APPL “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store‚ and is defining the future of mobile media and computing devices with iPad”. This is the mission statement of Apple
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My weakness as a writer is that English is not my first language‚ therefore writing is difficult for me. For example‚ I make grammar mistakes‚ my vocabulary is not that strong and sometime I take too much time to brainstorm. Also‚ sometime it is hard for me to come up with ideas. However‚ I always re-check my grammar and I also use thesaurus to improve my writing. To me‚ I think my strengths as a writer is that I work hard to improve my rough draft and I also give myself enough time to finish my
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The Strength of a Mother Some of the smallest words have more meaning in them than the bigger ones. There is a six letter word that holds so much meaning I don’t ever think it will completely be defined‚ this word is mother. When you think of a mother I am sure a lot of different things come to your mind such as strength‚ love‚ care‚ compassion‚ forgiveness‚ protection‚ and many more. Omar Burleson said this “A mother is a blend of strength and survivorship‚ experience and insight‚ fancy and reflection
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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Find the greatness and weakness in ads In the 2012 Nike “Find your greatness” ad‚ they use what Donna Woolfolk Cross calls “Glittering generalities” and “Plain Folks Appeal”. The ad was released during the time of 2012 London Olympic Games‚ it has drawn tons of attention from the audiences and social medias. Nike’s “Find Your Greatness” campaign carries a powerful motivational message that inspires people to achieve their own moment of greatness in life. It is not a commercial vulgar ad
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