Apple Case Study Part I: Overview (Ren‚ Xinxin) Introduction Apple Inc. Apple Inc. Apple Inc. APPLICATIONS: 1 MAC 2 iPad 3 iPod 4 iPhone 5 iComputer 6 iTV Mission Statement of Apple Inc. 1. The best personal computing experience to students‚ educators‚ creative professionals and consumers 2. Enhance resources for future generations and for continuous improvements Customer Profile 1.50% of all households across the US and Europe 2.36% of people claim to be regular users of Apple
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Apple Inc. Consumer electronics company Cupertino‚ CA‚ United States of America Tel +408-996-1010 http:/www.apple.com CASE STUDY [Disruptive Technology] Serial Name of Members ID 01 Bappy Kanta Kundu 18175 02 Nur Alom Siddique 18165 03 Sanchita Paul 18113 04 Lima Nasrin Eni 18106 05 Sadia Islam 18181 06 Sonia Akhter 18145 Page 1 of 10 Table of Contents Company overview ...............................................
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Determine two available strategic options for Apple to maintain and rebuild its reputation. Ans: Apple is the third largest Mobil Company in the world. Apple launched its iPhone in 2007. Company gained its success after launching iPhone. IPhone became one of the best smart phone in the Mobil market. Every time‚ when company launch any its product‚ people are curious to know what they are going to launch. Customers are expecting something new every time. Apple launch its iPhone 5 on 12 september‚ 2012
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days seeking a company that would interest me. After researching‚ I have found a couple of companies that interest me‚ such as Apple Inc.‚ Samsung‚ Sony‚ and Cayuga Medical Center. As I researched more about the companies I have decided the company that interests me most is “Apple Inc.” Apple interests me for interning or working for because Apple promised‚ “A job at Apple is unlike any other you’ve had. You’ll be challenged. You’ll be inspired. And you’ll be proud. Because whatever your job is here
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Introduction to the company Apple Inc. (Apple)‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on 1st April‚ 1976‚ with the release of the Apple I‚ and incorporated the company on 3rd January‚ 1977 in Cupertino‚ California. Apple Inc. designs‚ manufactures‚ and markets mobile communication gadgets
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Apple Vs. Samsung Patents by definition are‚ “ a grant made by a government that confers upon the creator of an invention the sole right to make‚ use‚ and sell that invention for a set period of time”(TFD). Every product that is sold has at least one patent to protect it from being copied by competitors. Most products have several patents‚ each for a different unique part of the product. There are two major types of patents‚ utility patents and design patents. A utility patent can be claimed if
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Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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organizations‚ however the results were not always what they expected‚ and some organizations failed in performing the SWOT strategy‚ some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company. Technically‚ SWOT is created by 4 words: S‚ W‚ O‚ T‚ in which S represents for strengths‚ W stands for weaknesses‚ O is opportunities‚ and T represents
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“Remember the Apple” I. Problem Statement Apple Inc. is known for their innovative products‚ combining user-friendly technology and elegant design‚ Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun‚ unique‚ and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software
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BACKGROUND Apple Inc. is a well known American multinational corporation that focusing on designing and then marketing consumer electronics‚ computer software‚ and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino‚ California. The company was founded by the key persons in Apple Inc. history‚ Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne. Then‚ after seeing the potential and the future of the computing world‚ Apple was incorporated
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