External Factor Analysis for Apple Inc Apple is an American organization that specializes in the conception and manufacturing of consumer electronics as well as connected software products (Breillatt 45). It operates over 300 stores in the world. The company has an employee base of about 50‚ 000.In order to understand and analyze the external environment and to know the current state of affairs and what the future holds‚ the PEST analysis method is used in this paper. Societal Environment Political
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649-3 SFSU Apple’s iPod: A Bite of Innovation Apple is a top tier consumer electronics manufacturer that differentiates itself by offering design-oriented‚ user-friendly‚ innovative‚ and hip products at premium price. Steve Jobs‚ a charismatic entrepreneur that pioneered the personal computer‚ the mobile computing‚ and the digital music industry‚ led Apple. Unfortunately‚ Jobs passed away in 2011 and Timothy Cook took over as CEO. Apple introduced the Classic iPod‚ a portable music player
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TASK A INTRODUCTION The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design‚ a market mobile for media and communication device personal hands computer‚ digital music player‚ and the production
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| | | Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh‚ imaginative way to think and do its business: a winning combination of exceptional products‚ great style and design‚ great strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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Apple Inc. in 2012 1. What‚ historically‚ have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are willing
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(and later incorporated January 3‚ 1977[3] without Wayne‚ who sold his share of the company back to Jobs and Wozniak) to sell the Apple I personal computer kit. They were hand-built by Steve Wozniak[11][12] in the living room of Jobs’ parents’ home‚ and the Apple I was first shown to the public at the Homebrew Computer Club.[13] Eventually 200 computers were built. The Apple I was sold as a motherboard (with CPU‚ RAM‚ and basic textual-video chips) not what is today considered a complete personal computer
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