Introduction 2 Analysis 3 Internal communication 3 External communication 6 Conclusion 10 Recommendation 11 Internal communication 11 External communication 12 Executive Summary BP oil spill in April 2010‚ had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident‚ more improvements should be made by BP to maintain the safety and reputation. The internal strategies used by BP‚
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Internal Analysis Tangible resources Apple’s tangible resources are extensive and widely documented despite the company’s high level of security in matters of design. The value of analysing the tangible assets of the organisation lies in the determination of the potential for the creation of competitive advantage (Grant 2007). In terms of financial resources‚ the case quotes Apple’s market capitalisation is approximately US $550 billion‚ with sales annually over $100 billion. This makes Apple the
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Internal And External Factors Paper Maria Giron MGT/230 Kevin Harris Internal and External Factors Paper The four functions of management are planning‚ organizing‚ leading‚ and controlling. Planning occurs within these functions of a business‚ and it helps to deliver strategic value. Organizing will build a dynamic organization and leading will mobilize people. Controlling is part of learning and changing as the organization grows. All four functions of management are the key concept to effective
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References: Chang‚ S.-J.‚ 2011. Sony Vs Samsung: The Inside Story of the Electronics Giants’ Battle For Global Supremacy. London: John Wiley and Sons. Dahlén‚ M.‚ Lange‚ F. & Smith‚ T.‚ 2009. Marketing Communications: A Brand Narrative Approach. London: John Wiley and Sons. Doole‚ I. & Lowe‚ R.‚ 2005. Strategic marketing decisions in global markets. London: Cengage Learning EMEA‚. Ferrell‚ O. & Hartline‚ M.‚ 2010. Marketing Strategy. 5th ed. London: Cengage
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Home Depot MGT 330 Management‚ Theory‚ and Application University of Phoenix Harry Clore February 16‚ 2009 Home Depot Introduction When two upper level managers decided to relinquish their jobs with the small hardware store they were working at‚ “Handy Dandy” they had a vision and set out to develop a company that catered to the “do-it-yourselfer‚” and with that idea‚ The Home Depot was born. As the company exploded from one store into hundreds‚ it soon became the largest supplier of
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Walgreens in one of the largest drugstore chains in the United States. Walgreens has always maintained a simple strategy. Although the strategy changed over the years to mention newer innovations‚ the basic principles of the strategy have remained similar. It has become more than just your ordinary pharmacy it invest heavily in high tech store and distribution systems which drive service up and costs down‚ and offer an on-line drugstore web site totally integrated with other retail stores. Walgreens
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External/Internal Factors Introduction Since the start of apple in 1976 apple has established a unique reputation in the consumer electronic industry. Apple started out as a computer company and expanded into other electronics within the last decade. Apple has about 35‚00 employees world wide and had world wide annual sales of 32.48 billion in its first fiscal year ending September 29‚th 2008. (Para Amitt‚ Singh 2004) This paper will explore how Apple used the Four levels of management
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Internal & External Factors The four functions of management are planning‚ organizing‚ leading‚ and controlling. Planning occurs within these functions of a business‚ and it helps to deliver strategic value. Organizing builds a dynamic organization and leading helps to mobilize people. Controlling is part of learning and changing as an organization grows. All four functions of management are key to effective management. Internal and external factors influence the decision-making process which in
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Abstract The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission‚ strategic direction‚ core competencies‚ relied technologies and their future impact of new technologies‚ and how management and use of consumer data will impact future business. In addition‚ we have analyzed Amazon’s strengths‚ weaknesses‚ opportunities and threats in a SWOT analysis. Based on this analysis‚ and research‚ we have recommend a course of action as to how Amazon
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BUS 488- STRATEGY PORSCHE NG KEE YANG ANDREW B1114179 1. Strategic Profiles and Case Analysis Purpose Porsche’s mission‚ vision and its reputation are clouded after the take over of VW group. VW group oversaw the take over of other famous brands like‚ Bentley‚ Buggati and Lamborghini. Under the new leadership and direction from the top brass‚ the first move was to restructure Porsche. The restructuring saw Porsche’s top executives sent to other car brands in VW group to share expertise
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