Opportunities A key to business survival is capitalizing on popular cultural trends. Communication though social media websites like Facebook‚ MySpace‚ Twitter‚ and You Tube is the latest cultural phenomenon. Companies are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity for a company. INSTRUCTIONS: Consider three
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Business environment can classifies in two categories that are internal environment and external environment. Internal factors close to the company that have a direct impact on the organizations strategy‚ these factors include employee‚ customer‚ suppliers‚ shareholder‚ banker etc. External environment comprises those factors and trends outside the organization that might have an influence upon an organization and its future. Many external factors can have an effect upon an organization - from changes in
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1. Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative
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business decision making?”‚ one of the component elements included in the right answer definitely is analysing the external environment of the organization. As Dess commented (2008‚ p.37)‚ “Strategies are not and should not be developed in a vacuum. They must be responsive to the external business environment”. Especially in hospitality – a service-based industry‚ the term “external environment” is extremely important cause the products are intangible‚ which are dedicated according to the markets’
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The External Environment affects the internal operations of all businesses. What’s happening in the world of politics‚ economics‚ socially and technologically impacts how a business has to act in order to survive. External elements that affect the inner working of a business are known as PEST factors. ‘PEST’ is an acronym for Political‚ Economic‚ Social and Technological. Politics may affect the ability of a business to achieve its aims and objectives and changes in laws may mean a company has
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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External communication Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization‚ such as vendors and customers. External communication comprehends all information developed by the company‚ which is related to its activity that is released in the press‚ for public knowledge. Such information is crucial in order to promote the company’s image. External Communication is used for: 1. Through ensuring the information
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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Problem: not working properly acquisition. "is it a problem of Gillette or Duracell?" no real growth no clear strategic direction " the company had gone nowhere for 4 years" External analysis Battery industry/alkaline battery industry Technological segment: new development General environment Global segment: potential market for emerging market‚ sony and panasonic go into US Entry barrier‚ paten is very important‚ we just have 3 players in American market suppliers: who are they
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THE INTERNAL ASSESSMENT OUTLINE | The Nature of an Internal Audit | | Integrating Strategy and Culture | | Management | | Marketing | | Finance/Accounting | | Production/Operations | | Research and Development | | Management Information Systems | | The Internal Factor Evaluation (IFE) Matrix | OBJECTIVES After studying this paper‚ you should be able to do the following: 1. | Describe how to perform an internal strategic-management audit. | 2. | Discuss
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