between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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Individual Case Study: Apple Inc. 9.20.13 Apple‚ arguably the most valuable company in the world‚ from the perspective of market capitalization‚ has a unique business model and compelling strategy that allows the company to flourish regardless of competition‚ economic hard times‚ and changing societal trends. A top pick among consumers‚ Apple is undoubtedly a powerhouse in the electronic‚ software‚ and entertainment industries all of which are venues by which Apple has grown‚ developed‚ and
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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Singapore Airlines: Factors Accounting for Marketplace Success This paper looks at how good market auditing and planning are central to Singapore Airlines’ success‚ and how a clear understanding of the macro- and micro environments can assist in the building of sustainable competitive advantage. It focuses on the role of business tools‚ marketing intelligence and research‚ segmentation‚ targeting‚ positioning and buyer behaviour in the airline’s success. Introduction Singapore
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6 Key Success Factors in the Hospitality Industry The hotel industry’s recipe for success involves several different critical success factors. These factors decide whether or not a hotel will survive in the hospitality industry. 1. Location Location is the most important aspect when it comes to the success of a hotel. If you’re not in the right location‚ what makes you think you’ll attract customers to the wrong location? A hotel located on a highway that is rarely used is going to end up
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Critical Success Factors of Enterprise Resource Planning Systems Implementation Success in China Liang Zhang‚ Matthew K.O. Lee‚ Zhe Zhang1‚ Probir Banerjee Department of Information Systems‚ City University of Hong Kong‚ Hong Kong‚ China iszhang@is.cityu.edu.hk; ismatlee@cityu.edu.hk; ispb@is.cityu.edu.hk 1 Faculty of Business Administration‚ Northeastern University‚ Shenyang‚ China Zhangz27@hotmail.com ERP systems were introduced to China at the beginning of 1980s when several state-owned companies
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self-confidence is the most important factor for success. Those who advocate the idea that self-confidence is the most significant element required in success believe that without self-confidence‚ people even don’t have the courage to face the problem. But people who criticize the ^ the idea contend that self-confidence is not the determinant factor for success‚ on the other hand‚ maintaining self-confidence is a critical but not the most critical factor for success. While it comes to me‚ I support the
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* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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