between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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Should IPads be allowed in Schools? Do you think high school and middle school students should be receiving iPads instead of books? Textbooks have been played an instrumental role in society’s success‚ ever since school was invented we needed ways to find information and textbooks have always been there. Now with the world moving forward in terms of technology‚ obviously there are going to be some new inventions. However‚ the question is do we really need to use the inventions? Why all of a sudden
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1a) Price elasticity of demand (PED) measures the degree of responsiveness of the quantity demanded of a good to a given change in price of the good itself‚ ceteris paribus. It is found by taking the percentage change in quantity demanded of good X divided by the percentage change in the price of good X. The numerical value of the price elasticity of demand is always negative due to the inverse relationship between quantity demanded and price as stated in the law of demand. When we interpret
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Apple Inc. Apple has shown innovative courses for the past decades and its success was possible because it has held on to its core competence. Apple outsourced its manufacturing products‚ but developed product inside the company in secrecy. Even though Apple threw its software platform open‚ it still limits the distribution of applications possible only through its App Store. Apple distinguishes what core is and what non-core technology is. It is their business model that it takes advantage
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Apple Ipad Marketing Plan Executive Summary To survive in the global and competitive business environment‚ it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony‚ Compaq and
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C h a p t e r 4 4) A) B) C) D) ELASTICITY Price Elasticity of Demand Topic: The Price Elasticity of Demand Skill: Conceptual Topic: Calculating Elasticity Skill: Conceptual 1) The slope of a demand curve depends on A) the units used to measure price and the units used to measure quantity. B) the units used to measure price but not the units used to measure quantity. C) the units used to measure quantity but not the units used to measure price. D) neither the units used to measure
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BUOYANCY AND ELASTICITY: DETERMINANTS OF LOCAL TAX SYSTEM ’S PERFORMANCE By: Julhusin B. Jalisan Civil servants and priests‚ soldiers and ballet-dancers‚ schoolmasters and police constables‚ Greek museums and Gothic steeples‚ civil list and services listthe common seed within which all these fabulous beings slumber in embryo is taxation. Karl Marx Every citizen‚ whether young or old‚ wealthy or poor‚ property owners or property-less‚ pays taxes to help finance governmental functions
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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A STUDY ON THE CHANGE IN DEMAND FOR OUTBOUND TRAVEL DUE TO THE GLOBAL RECESSION‚ FOR RESIDENTS OF BANDRA‚ MUMBAI. UNIVERSITY OF MUMBAI LALA LAJPAT RAI COLLEGE OF COMMERCE AND ECONOMICS MUMBAI‚ MAHARASHTRA Submitted By: Dhruv Gupta Class: TYBMS – A V Semester Project Guide: Prof. Arun Poojari Academic Year : 2012-2013 CERTIFICATE This is to certify
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Elasticity is the ability of an object or substance to return quickly to its original shape and size after being bent‚ stretched‚ or squashed. When an elastic material is deformed due to an external force‚ it experiences internal forces that oppose the deformation and restore it to its original state if the external force is no longer applied. There are various elastic moduli‚ such as Young’s modulus‚ the shear modulus‚ and the bulk modulus‚ all of which are measures of the inherent stiffness of
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