SIP/APPLE/IBS/09BSHYD0245 A PROJECT REPORT ON “THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD” BY DEEPAM JAIN 09BSHYD0245 For Reliance Digital’s Apple iStore A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School‚ Hyderabad Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School) Date of Submission-14th
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Are iPads and tablets bad for young children? Tablet ownership has more than doubled in the past few years – and as many parents are finding‚ children are highly proficient at using them. But are these devices harmful to their development? Or do they encourage ’technological intelligence’? Paula Cocozza The Guardian‚ Wednesday 8 January 2014 12.59 EST Meet the experts: children often find tablets more instinctive than adults. Photograph: Iain Masterton/Alamy Four small preschool children are sitting
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business strategy particularly for iPhone. Yes‚ Apple decided to cut off the price of iPhone to be an half of price‚ $99 in order to boost the sales. In fact‚ there are three steps of Apple business strategy for 2011. First they fertile platforms‚ second to introduce derivatives with incremental appeal and third step is to create the next exciting platform. Apple hardware will see only incremental improvements and cost reductions. Apple’s ability to align marketing strategy and business strategy with
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Apple Mini Case SWOT Strength: 1. Strong brand name and customer loyalty. Weakness: 1. Limitation on customer segmentation because Apple has limitation on its price and product varieties. Opportunity: 1. Chinese economy is still booming right even though the economy is kind of slow down right now‚ it still has a lot of room to grow. If Apple could catch the chance‚ for sure it has a lot of business opportunities. 2. Largest population in China so there is a lot of potential customers
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SYSTEMS (MBA 641) ASSIGNMENT ON IPAD AS DISRUPTIVE TECHNOLOGY SUBMITTED TO: YOSEPH TILAHUN SUBMITTED BY: AKLILU GUULAY GHIDAY April 7‚ 2014 CASE STUDY QUESTIONS Evaluate the impact the ipad using Porter’s competitive forces model? In Porter’s competitive forces model‚ the strategic position of the firm and its strategies are determined not only by competition with its traditional direct competitors but also four other forces in the industry’s environment. iPad enters the marketplace as a new
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Airline Industry: Pricing Structure and Strategies ABSTRACT The profitability of an airline industry depends on filling seats‚ and on the company’s ability successfully to anticipate the cost and price structures of their competitors. However‚ many airline carriers have a hard time accomplishing this because the average airline passenger just needs to travel from one destination to another in the most convenient and shortest amount of time at a reasonable price. Therefore‚ customers in this
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Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
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episode of “60 minutes” that discusses autistics. In the episode‚ autistics who were thought to be unintelligent were proved to be as smart as normal kids their age through apps on the iPad. The problem wasn’t that the autistic weren’t intelligent; it was that they had no way to communicate their thoughts. The iPads kept them focused and they could easily communicate by tapping the buttons that corresponded with what they wanted to say. The author then tells us that she has Asperger’s Syndrome herself
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How Starbucks Uses Pricing Strategy for Profit Maximization by Tucker Dawson Last Thursday Starbucks raised their beverage prices by an average of 1% across the U.S‚ a move that represented the company’s first significant price increase in 18 months. I failed to notice because the price change didn’t affect grande or venti (medium and large) brewed coffees and I don’t mess with smaller sizes‚ but anyone who purchases tall size (small) brews saw as much as a 10 cent increase.The company’s third quarter
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another product because of its superior features and performance. The iPad is a product that is considered by many experts to be a disruptive technology because it was the first tablet to offer such elaborate complexity and product rich features. There were previous dominant technologies prior to the iPad in the tablet PC market that the iPad substituted‚ however those products failed to capture the market with the dominance the iPad has. The relatively low cost and high number of applications available
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